Wilfried Zaha
Creative Proposal

This presentation outlines our vision to elevate Wilfried Zaha’s personal brand through cinematic storytelling that captures both his legacy and his next chapter. From the pitch to his personal ventures, our goal is to craft visually striking, emotionally driven narratives that reveal the person behind the player including his journey, mindset, and evolution.

By blending lifestyle, sport, and artistry, we’ll create content that connects with his existing audience while unlocking new global reach and brand opportunities.

THE GOAL

Building a brand that tells a story and creates connection.

The Core Teams we provide:

Creative Direction & Strategy:
A team without a clear creative vision and strategy wastes valuable resources. We ensure every aspect of your media has purpose and impact, from crafting social media campaigns that go viral and build audiences to developing tailored YouTube strategies that maximize this unique platform's potential.

Social Media Management:
We take charge of building your social presence by strategically planning, maintaining your brand voice, and building a strong, authentic community. Our approach includes optimizing organic growth through innovative initiatives and collaborations, as well as creating a 30-day content calendar.

Consistent Photo & Video Shoots:
At the heart of our work is delivering a steady flow of high-quality content that tells your story with creativity and consistency. By leveraging the content buckets we develop, we focus on capturing innovative and engaging visuals designed to go viral, expand your audience, and amplify your brand’s exposure.

Dedicated Video Editing Team:
A dedicated editing team is our secret weapon for creating consistent, world-class content. Not only do we refine every piece of content to perfection, but we also work to maximize the value of existing footage to create additional storytelling content from previous footage.

In addition to our core services, we can integrate additional creative and marketing solutions based on evolving needs. These add-ons can help further enhance brand storytelling and marketing performance.

Other Resources Available:

Teams and Services Available:

  • Website Design +Support  – Optimizing storytelling on your website.

  • Email Marketing – Structured outreach for client and partner engagement.

  • Event Coverage – Capturing media at shows, race days and other events

  • Graphic Design – Our design services includes branding, digital assets, sales decks, and social media templates.

  • Paid Advertising – Targeted campaigns to drive engagement and conversions.

Strategy Presentation

This section highlights the ways we build brands. There is a process and method to create a strong presence and reputation that creates a platform for exposure and opportunity.

Social Media
Brand Strategy + Goals

Brand Objective: To position Wilfried Zaha as a global creative and cultural brand, one that transcends football and captures the emotion, drive, and artistry behind his journey. Through a refined visual identity, cinematic storytelling, and meaningful collaborations, we’ll build a social presence that feels timeless, authentic, and unmistakably his.

Content Buckets

  • On the Field

    Cinematic Moments + Highlights

    Raw, emotion-driven moments that capture Wilfried’s craft in motion, the intensity, discipline, and artistry of football at its highest level. From match-day glimpses to quiet reflections, these stories highlight not just the player, but the mindset that drives him.

  • Cinematic Docustyle

    Visual Narratives + Brand Storytelling

    Short films that explore Wilfried’s journey beyond the pitch, from his roots to his rise. Each piece fuses documentary realism with cinematic storytelling, giving fans and audiences an inside look at the man, the mission, and the movement behind the name.

  • Unique Style

    Editorial Visuals + Culture Features

    Bold visuals that merge sport, fashion, and lifestyle. These are creative expressions of Wilfried’s identity, where luxury meets grit, and individuality becomes a visual language. Designed to position his brand at the intersection of sport and culture.

Content Deep Dive

FAMILY AND LIFESTYLE
Real, unfiltered glimpses into Wilfried’s world beyond football, fatherhood, faith, community, and the quiet moments that define legacy. These pieces create depth through honesty, showing the man behind the athlete and connecting audiences to his humanity.

GAMEDAY
From pre-match ritual to post-match reflection, these frames reveal not just how Wilfried plays but what he stands for.

ARTISTIC VIDEO
Visually striking short films that blend movement, music, and message. Each piece turns emotion into art, using cinematic pacing, minimal dialogue, and immersive sound to express Wilfried’s story through feeling rather than format.

Visual Media Inspiration

These are the visualization of the core content buckets articulated above with specific reference media.

Unique Artistic

Highly stylized, experimental visuals that reinterpret the story through emotion and abstraction. From motion overlays to black-and-white textures, these edits capture the feeling of greatness through artistry. This content positions Wilfried’s brand as creative, fearless, and expressive.

Artistic Edits

Raw, experimental pieces that translate emotion into motion. These edits focus on the textures of the moment using layered visuals and abstract cuts to tell stories without words.

Cinematic Brand

Epic, film-quality visuals that present Wilfried as more than a player, as a creative force. Each vignette follows a narrative arc, capturing emotion through movement, light, and sound. The goal is to create visual prestige that defines his brand and positions him as a global cultural figure.

Creative Cuts

Studio-shot conversations and intimate vignettes that reveal the person behind the athlete. These pieces showcase authenticity, moments of reflection, motivation, and mindset that make Wilfried’s story universally relatable.

Game Day

High-energy, cinematic pieces that bring audiences into the emotion and atmosphere of performance.

From locker room focus to the roar of the crowd, every clip captures what it feels like to live in the moment.

How we Build Brand

This section highlights the ways we build brands. There is a process and method to create a strong presence and reputation that creates a platform for exposure and opportunity.

How We Grow Brands

Phases of Brand Growth

Brands evolve in stages, with each milestone preparing for the next set of opportunities and challenges. This three-phase approach ensures a brand steadily grows from a stable foundation into a dynamic, fully scaled brand that resonates with the world.

Phase 1 - Brand Foundation / Stability (Months 0-3)

The goal of this phase is to create brand consistency, stability, and strength. The primary objective is to establish a foundational level for the brand that allows us to build exciting campaigns and future projects.

Focus: BAU (Business-As-Usual) Content, Foundational Brand Consistency

Timeline: First 3 Months

Phase 2 - Intentional Growth (Months 3-9)

Once the brand is at a strong foundational level, we begin building the teams, increasing campaigns and starting to find our rhythm. Here we will create different project, work to build audience and work toward the ideal brand.

Focus: Quarterly Campaigns, Audience Expansion

Timeline: Month 3-9+

Phase 3 - Full Scale Marketing (Month 12+)

We have the team, resources and structure to create the full scale marketing team and brand! This includes dedicated channel focus, (YouTube etc), major campaigns and international projects.

FOCUS: Monthly Campaigns

Timeline: Post 12-18mo

Structure creates Freedom

A lack of structure leads to confusion and inefficiency, while too much structure can stifle creativity. In this section, we’ll explore the tools and methods we use to strike the perfect balance—creating a framework that fosters both scalability and quality. Our approach ensures clarity, direction, and the flexibility needed for your team to thrive.

Technology We Use

The Power of Shotlist

Shotlist is a powerful platform that centralizes all aspects of a creative shoot, making collaboration seamless for everyone involved. From planning to execution, this tool ensures that every detail is organized and accessible, empowering the team to work efficiently and deliver exceptional results.

A Tool to Maximize The Content Created

Shotlist ensures the creative team has all the info they need onsite in an easy to access platform. The Shotlist App enables the team to operate at maximum efficiency, capturing more high-quality content than ever before. This level of organization transforms on-site efforts into a seamless and highly productive process.

CORE PILLARS

Content Buckets and Visual Inspiration

Our strategy begins by establishing clear content categories that align with the identity and brand vision. These content buckets provide a flexible yet focused framework for storytelling—balancing visual elegance, aspirational lifestyle, and expert-driven aviation narratives.

This approach ensures each shoot delivers multiple forms of content, from high-end marketing assets to engaging digital touchpoints.

What is a Content Bucket?

Content buckets are a strategic way to organize and categorize content into specific themes or areas of focus. This approach allows us to plan and stack content, allowing for a consistent posting schedule and helping avoid last-minute scrambling to post.

Additionally, content buckets provide insight into content gaps—if a bucket is overflowing or empty, we can adjust the shooting plan accordingly.

EXAMPLE

10x Reels, 25x Photos, 3x Graphics

30-Day Social Calendar

We create a comprehensive 30-day social calendar to establish a consistent baseline for your media. This process allows us to align on vision, refine brand voice, and streamline approval loops. By leveraging advanced tools, we can preview the social feed, plan hashtags, and set up presets to ensure your posts are polished and impactful.

A well-structured content calendar eliminates the stress of last-minute posting and ensures all social media efforts stay organized. It provides a solid foundation, allowing us to focus on creativity and bigger-picture ideas instead of scrambling to fill gaps. With everything planned in advance, we can execute more effectively and explore innovative strategies.

Content Calendar = No Scrambling

Next Steps

1. Align on Package Selection – Choose the creative package that best fits current priorities.

2. Begin with 3-month engagement - Starting with 3 months allows for us to really get a good feel of everything before committing long term.

3. Kickoff & Implementation – Begin content creation, leveraging a structured timeline for execution.

4. Review & Adjust – After the first 90 days, we’ll assess performance and optimize strategy for long-term success.

Thank you!

Thank you for taking the time to review this presentation. I hope it provides clarity on our approach, the services we offer, and how we can work together. Beyond excited about the opportunity to bring this vision to life and look forward to exploring the possibilities with you.