The Ranch
Brand Building Plan
Our goal is to establish The Ranch as the definitive authority in tactical training by leveraging high-impact storytelling content, and strategic brand positioning. Through a structured media partnership, we will create a scalable content ecosystem that showcases The Ranch’s expertise, facilities, and operational capabilities while showcasing key audiences, including government agencies, corporate clients, and tactical brands.
Our content strategy approach positions The Ranch as the premier tactical training hub through high-impact media, joint campaigns, and referral programs. By showcasing elite training, instructor expertise, and real-world applications, we build authority and engagement.
High Level Approach
The primary objective is to build strong, recognizable brand while establishing a clear structure and providing team training to maximize time and budget.
Objectives
Included in this Presentation
Overview
Core Services / Team Offering
Creative Brand Strategy
Key Content Buckets / What is Content Buckets
Social Media Calendar
Structure Pages
Team Composition / Layout
Next Steps
The Core Services for
The Ranch and Tactical Brands.
Creative Direction & Strategy:
A team without a clear creative vision and strategy wastes valuable resources. We ensure every aspect of your media has purpose and impact, from crafting social media campaigns that go viral and build audiences to developing tailored YouTube strategies that maximize this unique platform's potential.
Social Media Vitality and Growth Mgmt:
We take charge of building your social presence by strategically planning, maintaining your brand voice, and building a strong, authentic community. Our approach includes optimizing organic growth through innovative initiatives and collaborations, as well as creating a 30-day content calendar.
Consistent Photo & Video Shoots:
At the heart of our work is delivering a steady flow of high-quality content that tells your story with creativity and consistency. By leveraging the content buckets we develop, we focus on capturing innovative and engaging visuals designed to go viral, expand your audience, and amplify your brand’s exposure.
Dedicated Video Editing Team:
A dedicated editing team is our secret weapon for creating consistent, world-class content. Not only do we refine every piece of content to perfection, but we also work to maximize the value of existing footage to create additional storytelling content from previous footage.
Brand Creative Strategy
The pages below provide an in-depth look at the creative direction, style concepts, and content buckets designed to build both the Ranches Brand and Tactical Brands.
The Ranch
View Page →
Tactical Brands
View Page →
CORE PILLARS
Content Buckets and Visual Inspiration
Content buckets are the foundation of a cohesive and engaging brand strategy, ensuring that all media aligns with The Ranch’s identity and objectives. By defining clear content categories, we create a structured yet flexible approach to storytelling—balancing high-impact tactical visuals, brand-building narratives, and viral engagement strategies.
THE GOAL
Establishing The Ranch as the premier Tactical Training and Media Hub
30-Day Social Calendar
We create a comprehensive 30-day social calendar to establish a consistent baseline for your media. This process allows us to align on vision, refine brand voice, and streamline approval loops. By leveraging advanced tools, we can preview the social feed, plan hashtags, and set up presets to ensure your posts are polished and impactful.
A well-structured content calendar eliminates the stress of last-minute posting and ensures all social media efforts stay organized. It provides a solid foundation, allowing us to focus on creativity and bigger-picture ideas instead of scrambling to fill gaps. With everything planned in advance, we can execute more effectively and explore innovative strategies.
Content Calendar = No Scrambling
Structure creates Freedom
A lack of structure leads to confusion and inefficiency, while too much structure can stifle creativity. In this section, we’ll explore the tools and methods we use to strike the perfect balance—creating a framework that fosters both scalability and quality. Our approach ensures clarity, direction, and the flexibility needed for your team to thrive.
How We Grow Brands
Phases of Brand Growth
Brands evolve in stages, with each milestone preparing for the next set of opportunities and challenges. This three-phase approach ensures a brand steadily grows from a stable foundation into a dynamic, fully scaled brand that resonates with the world.
Phase 1 - Brand Foundation / Stability (Months 0-3)
The goal of this phase is to create brand consistency, stability, and strength. The primary objective is to establish a foundational level for the brand that allows us to build exciting campaigns and future projects.
Focus: BAU (Business-As-Usual) Content, Foundational Brand Consistency
Timeline: First 3 Months
Phase 2 - Intentional Growth (Months 3-9)
Once the brand is at a strong foundational level, we begin building the teams, increasing campaigns and starting to find our rhythm. Here we will create different project, work to build audience and work toward the ideal brand.
Focus: Quarterly Campaigns, Audience Expansion
Timeline: Month 3-9+
Phase 3 - Full Scale Marketing (Month 12+)
We have the team, resources and structure to create the full scale marketing team and brand! This includes dedicated channel focus, (YouTube etc), major campaigns and international projects.
FOCUS: Monthly Campaigns
Timeline: Post 12-18mo
Technology We Use
The Power of Shotlist
Shotlist is a powerful platform that centralizes all aspects of a creative shoot, making collaboration seamless for everyone involved. From planning to execution, this tool ensures that every detail is organized and accessible, empowering the team to work efficiently and deliver exceptional results.
A Tool to Maximize The Content Created
Shotlist ensures the creative team has all the info they need onsite in an easy to access platform. The Shotlist App enables the team to operate at maximum efficiency, capturing more high-quality content than ever before. This level of organization transforms on-site efforts into a seamless and highly productive process.
Team Composition
Our offsite team provides the backbone of creative strategy, social media management, and high-level video editing, ensuring The Ranch’s brand remains consistent, engaging, and impactful. By leveraging world-class talent, we craft compelling narratives, optimize content for digital platforms, and maintain a streamlined media workflow that supports long-term success.
Offsite / Strategic and Support
This team is dedicated to capturing high-quality tactical content directly at The Ranch, ensuring a steady flow of immersive storytelling. Focused on real-time media production, they work hands-on to document training exercises, facility showcases, and behind-the-scenes moments—maximizing content creation while maintaining cinematic quality and authenticity.
Onsite / Local Team
Partnership / Engagement
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#1. Investment in Core Media / Brand
The goal is to establish a strategic partner deal that provides The Ranch with high-value media production at a near-cost investment. This initial phase will set the foundation for expanding our tactical media team and unlocking future opportunities.
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#2. Campaigns for Commission
We believe in results-driven compensation, aligning incentives by earning a percentage of revenue from campaigns that go beyond standard content creation. These initiatives generate new income streams for The Ranch while allowing us to share in the success.
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#3. Partnership in Tactical Ventures
Beyond media, we see opportunities to collaborate on high-value ventures that bring mutual benefits. These ventures leverage The Ranch’s expertise and assets while partnering with our strategic resources and integrating media-driven branding and marketing to drive success.
Next Steps
Shared below are the potential next steps for engaging and what this could look like.
Immediate Opportunities
Team Day - Media Blitz (Feb 21-25):
To kick things off, we look to execute an intensive media blitz with the entire team, capturing high-quality tactical content across multiple formats. This concentrated effort will ensure we establish a strong foundation of assets, allowing us to immediately roll out impactful content and set the tone for future campaigns.
ScaleWings Collab (Feb 21-22):
A rare opportunity to capture epic content featuring several P-51 Mustangs performing low flybys and landings. This is estimated to generate 3-5 million views.
Est Cost = $1500-2k for Logistics
Extreme Tactical Campaign (Ideally When Team is here):
A high-impact stunt campaign featuring skydivers jumping from a helicopter, landing, and immediately engaging in a tactical drill. This is estimated to generate 1-2 million views.
Est Cost (Travel Only) = $1,500-2k
Thank you!
Thank you for taking the time to review this presentation. I hope it provides clarity on our approach, the services we offer, and how we can work together. Beyond excited about the opportunity to bring this vision to life and look forward to exploring the possibilities with you.