This presentation outlines how we’ll elevate Troon North’s already world-class golf experience with media that matches the facility’s excellence. Through cinematic storytelling, intentional distribution, and a brand presence that mirrors the course’s prestige, every piece of content will become living proof of Troon North’s status as the desert’s gold standard.
Troon North
Strategy Presentation
Our goal is to spotlight visionary golfers, signature course features, and measurable impact. We’ll build a cohesive media ecosystem that amplifies credibility, attracts a devoted golf community eager to learn, and cements Troon North as the benchmark for experience-driven destinations.
Objectives
THE GOAL
Craft compelling stories, shaping narrative and build credibility.
The Core Teams we provide:
Creative Direction & Strategy:
A team without a clear creative vision and strategy wastes valuable resources. We ensure every aspect of your media has purpose and impact, from crafting social media campaigns that go viral and build audiences to developing tailored YouTube strategies that maximize this unique platform's potential.
Social Media Management:
We take charge of building your social presence by strategically planning, maintaining your brand voice, and building a strong, authentic community. Our approach includes optimizing organic growth through innovative initiatives and collaborations, as well as creating a 30-day content calendar.
Consistent Photo & Video Shoots:
At the heart of our work is delivering a steady flow of high-quality content that tells your story with creativity and consistency. By leveraging the content buckets we develop, we focus on capturing innovative and engaging visuals designed to go viral, expand your audience, and amplify your brand’s exposure.
Dedicated Video Editing Team:
A dedicated editing team is our secret weapon for creating consistent, world-class content. Not only do we refine every piece of content to perfection, but we also work to maximize the value of existing footage to create additional storytelling content from previous footage.
In addition to our core services, we can integrate additional creative and marketing solutions based on evolving needs. These add-ons can help further enhance brand storytelling and marketing performance.
Other Resources Available:
Teams and Services Available:
Website Design +Support – Optimizing storytelling on your website.
Email Marketing – Structured outreach for client and partner engagement.
Event Coverage – Capturing media at shows, race days and other events
Graphic Design – Our design services includes branding, digital assets, sales decks, and social media templates.
Paid Advertising – Targeted campaigns to drive engagement and conversions.
Strategy Presentation
This section highlights the ways we build brands. There is a process and method to create a strong presence and reputation that creates a platform for exposure and opportunity.
Social Media
Brand Strategy + Goals
Brand Objective: Elevate Troon North’s brand presence to match its world-class setting and amplifies the iconic experience already on offer.
From an exclusive-yet-inviting bio to a content mix of Golfer Spotlights, Course Chronicles and Behind-the-Flag moments, each post will showcase championship quality, spark community conversation, and funnel passionate players into the Troon North ecosystem.
Content Buckets
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Unique Details
Close-up, stylized shots that celebrate course craftsmanship: custom tee markers, engraved wedges, leather headcovers, dew-beaded turf, and other distinctive touches that reveal Troon North’s character through its smallest features.
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People and Community
Featuring the personalities behind the experience including pros, caddies, grounds crew, and regulars. From quick interviews to kinetic photos reinforcing the club’s amazing community.
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Beauty Shots
From drone fly-overs at sunrise to golden-hour greens, and cinematic tracking of perfect swings. These visuals anchor the brand with elegance and invite golfers to imagine themselves in every frame.
Content Deep Dive
ACTION AND COMMUNITY
Cinematic minis that immerse viewers in the Troon North vibe: friends bantering on the first tee, laughter on the cart path, sunset putts, 19-th-hole cheers, and quick tips from the pro. Smooth drone glides pair with intimate handheld moments to showcase the people-first culture and make audiences want to join the story themselves.
DETAILS
Editorial stills of polished club fittings, embroidered pin flags, and chef-plated post-round fare. These images add texture, evoke aspiration, and remind audiences that excellence lives in the small things.
COURSE BEAUTY SHOTS
Cinematic aerials and slider shots that show the beauty of the courses elevation changes into scroll-stopping visuals. Each piece reinforces Troon North’s reputation for pristine, championship-level terrain.
Visual Media Inspiration
These are the visualization of the core content buckets articulated above with specific reference media.
Unique Creative
Visually playful spots—slow-motion sand-explosions, ball-flight tracers overlaid with motion graphics, or a single swing synced to a heartbeat soundtrack. These pieces give Troon North its own creative signature, surprising followers and resetting expectations for golf content.
Mr Porter Style
Interviews
A unique showcase of a brand “Mr Porter” and how they do an incredible job of telling peoples stories in a raw and authentic way.
History and Analysis
Short explainer videos that dig into Troon North History, why the Monument boulder exists, how the course architecture challenged traditional desert design, or profiles of legendary rounds played here. By marrying archival footage with modern motion graphics, we celebrate heritage while speaking today’s visual language.
Graphic Carousels
Swipe-through storyboards that blend bold typography, layered imagery, and sequential framing to turn dense ideas into digestible, share-worthy nuggets.
Historic Breakdown
Showing a journey of timeline breakdown.
Retro / Vintage Style
A more retro take on a carousel highlighting people and stories.
Article / Feature Highlight
An example of highlighting an article or a person.
Photography
Editorial portraits and behind-the-scenes stills capturing golfers, staff, and breathtaking vistas.
How we Build Brand
This section highlights the ways we build brands. There is a process and method to create a strong presence and reputation that creates a platform for exposure and opportunity.
How We Grow Brands
Phases of Brand Growth
Brands evolve in stages, with each milestone preparing for the next set of opportunities and challenges. This three-phase approach ensures a brand steadily grows from a stable foundation into a dynamic, fully scaled brand that resonates with the world.
Phase 1 - Brand Foundation / Stability (Months 0-3)
The goal of this phase is to create brand consistency, stability, and strength. The primary objective is to establish a foundational level for the brand that allows us to build exciting campaigns and future projects.
Focus: BAU (Business-As-Usual) Content, Foundational Brand Consistency
Timeline: First 3 Months
Phase 2 - Intentional Growth (Months 3-9)
Once the brand is at a strong foundational level, we begin building the teams, increasing campaigns and starting to find our rhythm. Here we will create different project, work to build audience and work toward the ideal brand.
Focus: Quarterly Campaigns, Audience Expansion
Timeline: Month 3-9+
Phase 3 - Full Scale Marketing (Month 12+)
We have the team, resources and structure to create the full scale marketing team and brand! This includes dedicated channel focus, (YouTube etc), major campaigns and international projects.
FOCUS: Monthly Campaigns
Timeline: Post 12-18mo
Structure creates Freedom
A lack of structure leads to confusion and inefficiency, while too much structure can stifle creativity. In this section, we’ll explore the tools and methods we use to strike the perfect balance—creating a framework that fosters both scalability and quality. Our approach ensures clarity, direction, and the flexibility needed for your team to thrive.
Technology We Use
The Power of Shotlist
Shotlist is a powerful platform that centralizes all aspects of a creative shoot, making collaboration seamless for everyone involved. From planning to execution, this tool ensures that every detail is organized and accessible, empowering the team to work efficiently and deliver exceptional results.
A Tool to Maximize The Content Created
Shotlist ensures the creative team has all the info they need onsite in an easy to access platform. The Shotlist App enables the team to operate at maximum efficiency, capturing more high-quality content than ever before. This level of organization transforms on-site efforts into a seamless and highly productive process.
What is a Content Bucket?
Content buckets are a strategic way to organize and categorize content into specific themes or areas of focus. This approach allows us to plan and stack content, allowing for a consistent posting schedule and helping avoid last-minute scrambling to post.
Additionally, content buckets provide insight into content gaps, if a bucket is overflowing or empty,
we adjust the shooting plan accordingly.
EXAMPLE
10x Reels, 25x Photos, 3x Graphics
CORE PILLARS
Content Buckets and Visual Inspiration
Our strategy begins by establishing clear content categories that align with the identity and brand vision. These content buckets provide a flexible yet focused framework for storytelling—balancing visual elegance, aspirational lifestyle, and expert-driven aviation narratives.
This approach ensures each shoot delivers multiple forms of content, from high-end marketing assets to engaging digital touchpoints.
30-Day Social Calendar
We create a comprehensive 30-day social calendar to establish a consistent baseline for your media. This process allows us to align on vision, refine brand voice, and streamline approval loops. By leveraging advanced tools, we can preview the social feed, plan hashtags, and set up presets to ensure your posts are polished and impactful.
A well-structured content calendar eliminates the stress of last-minute posting and ensures all social media efforts stay organized. It provides a solid foundation, allowing us to focus on creativity and bigger-picture ideas instead of scrambling to fill gaps. With everything planned in advance, we can execute more effectively and explore innovative strategies.
Content Calendar = No Scrambling
Next Steps
1. Align on Package Selection – Choose the creative package that best fits current priorities.
2. Begin with 3-month engagement - Starting with 3 months allows for us to really get a good feel of everything before committing long term.
3. Kickoff & Implementation – Begin content creation, leveraging a structured timeline for execution.
4. Review & Adjust – After the first 90 days, we’ll assess performance and optimize strategy for long-term success.
Thank you!
Thank you for taking the time to review this presentation. I hope it provides clarity on our approach, the services we offer, and how we can work together. Beyond excited about the opportunity to bring this vision to life and look forward to exploring the possibilities with you.