Scottsdale Exotics Strategy Presentation

This presentation details how we’ll launch Scottsdale Exotics as the Valley’s definitive name in ultra-luxury car rentals. Through cinematic fleet showcases, lifestyle storytelling, and behind-the-wheel social content, every asset will prove that Scottsdale Exotics delivers a five-star driving experience—whether clients want an Aventador for date night or a Rolls for red-carpet arrivals.

We will spotlight a constantly rotating fleet of super-cars and bespoke SUVs while capturing the white-glove service that makes every rental feel like ownership, then channel that storytelling into a content engine that converts first-time drivers into lifelong brand advocates and firmly positions Scottsdale Exotics as Arizona’s go-to source for unforgettable drives.

Objectives

THE GOAL

Craft compelling stories, shaping narrative and build credibility.

The Core Teams we provide:

Creative Direction & Strategy:
A team without a clear creative vision and strategy wastes valuable resources. We ensure every aspect of your media has purpose and impact, from crafting social media campaigns that go viral and build audiences to developing tailored YouTube strategies that maximize this unique platform's potential.

Social Media Management:
We take charge of building your social presence by strategically planning, maintaining your brand voice, and building a strong, authentic community. Our approach includes optimizing organic growth through innovative initiatives and collaborations, as well as creating a 30-day content calendar.

Consistent Photo & Video Shoots:
At the heart of our work is delivering a steady flow of high-quality content that tells your story with creativity and consistency. By leveraging the content buckets we develop, we focus on capturing innovative and engaging visuals designed to go viral, expand your audience, and amplify your brand’s exposure.

Dedicated Video Editing Team:
A dedicated editing team is our secret weapon for creating consistent, world-class content. Not only do we refine every piece of content to perfection, but we also work to maximize the value of existing footage to create additional storytelling content from previous footage.

In addition to our core services, we can integrate additional creative and marketing solutions based on evolving needs. These add-ons can help further enhance brand storytelling and marketing performance.

Other Resources Available:

Teams and Services Available:

  • Website Design +Support  – Optimizing storytelling on your website.

  • Email Marketing – Structured outreach for client and partner engagement.

  • Event Coverage – Capturing media at shows, race days and other events

  • Graphic Design – Our design services includes branding, digital assets, sales decks, and social media templates.

  • Paid Advertising – Targeted campaigns to drive engagement and conversions.

Strategy Presentation

This section highlights the ways we build brands. There is a process and method to create a strong presence and reputation that creates a platform for exposure and opportunity.

Social Media
Brand Strategy + Goals

Brand Objective: Launch Scottsdale Exotics as the Valley’s premier exotic-rental experience by pairing its curated super-car fleet with cinematic, high-gloss social content that makes followers feel the thrill of taking the keys.

From a concierge-level bio to a content mix of Lifestyle Reels, POV Drive Stories, and Behind-the-Keys BTS, every post will show exclusivity, and funnel luxury-minded drivers into seamless, app-first bookings within the Scottsdale Exotics ecosystem.

Content Buckets

  • Lifestyle

    Showcase how an exotic rental elevates everyday moments— pulling up to brunch in a drop-top Ferrari or heading out for date night in a hybrid super-car—without lingering on model stats. The focus stays on people enjoying the experience.

  • Driving

    High-energy reels that let the audience feel the performance: FPV canyon runs, tunnel downshifts, and POV launch shots from a range of coupes and convertibles in the fleet. The cars appear as characters, not catalog items.

  • At the Garage

    Cinematic, low-key pans of the climate-controlled bay: rows of brightly specced super-cars under studio lighting, and keys being prepped for hand-off. Viewers get a glimpse of the collection without a model-by-model breakdown.

  • Details

    Macro close-ups, that hint at the variety of machinery on offer. Specs flash briefly as on-screen text, but the camera lingers on craftsmanship and tactile luxury, keeping the narrative about the premium experience rather than a parts list.

Content Deep Dive

SPLIT CAR SHOWCASE
Split-screen edits bring fresh energy to the feed, showcasing unique angles, parallel moments, or contrasting models side by side. This approach highlights design details and movement in a way that feels dynamic, modern, and scroll-stopping.

DUO SHOTS
When two cars share the frame, the energy multiplies. Duo shots emphasize fleet variety, create a cinematic sense of movement, and give each vehicle space to shine, perfect for lineup storytelling and high-impact visuals.

AT THE GARAGE
The heartbeat of the brand. Content shot at the main facility gives followers an insider’s view of the operation, tight details, clean lighting, and behind-the-scenes moments that turn a garage into a showroom.

Visual Media Inspiration

These are the visualization of the core content buckets articulated above with specific reference media.

McLaren Videos

Sleek lines, raw power, and precision. Shown here are some of the videos we’ve captured for McLaren Scottsdale that captures the essence of performance and luxury in motion.

Lifestyle

Immersive scenes that celebrate the culture around the cars—not just the drive. Drone sweeps, rolling shots, and intimate moments create a visual rhythm that mirrors the energy of Scottsdale. These pieces anchor the brand in aspiration and lifestyle, making every car feel like more than a rental—it’s a statement.

Car Highlight

Hero moments that spotlight the cars itself. Clean edits, crisp audio, and dynamic camera work bring every curve, roar, and gear shift to life. These pieces are built to celebrate each car’s personality turning specs into story and design into desire.

Rental Promo

Fast-paced, cinematic videos built to convert interest into action. Each short blends sleek motion graphics with performance-driven storytelling, showcasing the thrill of driving Scottsdale’s most exclusive cars. From behind-the-wheel POVs to design close-ups, every piece builds trust, fuels desire, and drives bookings in under 90 seconds.

Photography

From listing photos to action photos showing the lifestyle and aspiration of the cars we offer.

How we Build Brand

This section highlights the ways we build brands. There is a process and method to create a strong presence and reputation that creates a platform for exposure and opportunity.

How We Grow Brands

Phases of Brand Growth

Brands evolve in stages, with each milestone preparing for the next set of opportunities and challenges. This three-phase approach ensures a brand steadily grows from a stable foundation into a dynamic, fully scaled brand that resonates with the world.

Phase 1 - Brand Foundation / Stability (Months 0-3)

The goal of this phase is to create brand consistency, stability, and strength. The primary objective is to establish a foundational level for the brand that allows us to build exciting campaigns and future projects.

Focus: BAU (Business-As-Usual) Content, Foundational Brand Consistency

Timeline: First 3 Months

Phase 2 - Intentional Growth (Months 3-9)

Once the brand is at a strong foundational level, we begin building the teams, increasing campaigns and starting to find our rhythm. Here we will create different project, work to build audience and work toward the ideal brand.

Focus: Quarterly Campaigns, Audience Expansion

Timeline: Month 3-9+

Phase 3 - Full Scale Marketing (Month 12+)

We have the team, resources and structure to create the full scale marketing team and brand! This includes dedicated channel focus, (YouTube etc), major campaigns and international projects.

FOCUS: Monthly Campaigns

Timeline: Post 12-18mo

Structure creates Freedom

A lack of structure leads to confusion and inefficiency, while too much structure can stifle creativity. In this section, we’ll explore the tools and methods we use to strike the perfect balance—creating a framework that fosters both scalability and quality. Our approach ensures clarity, direction, and the flexibility needed for your team to thrive.

Technology We Use

The Power of Shotlist

Shotlist is a powerful platform that centralizes all aspects of a creative shoot, making collaboration seamless for everyone involved. From planning to execution, this tool ensures that every detail is organized and accessible, empowering the team to work efficiently and deliver exceptional results.

A Tool to Maximize The Content Created

Shotlist ensures the creative team has all the info they need onsite in an easy to access platform. The Shotlist App enables the team to operate at maximum efficiency, capturing more high-quality content than ever before. This level of organization transforms on-site efforts into a seamless and highly productive process.

CORE PILLARS

Content Buckets and Visual Inspiration

Our strategy begins by establishing clear content categories that align with the identity and brand vision. These content buckets provide a flexible yet focused framework for storytelling—balancing visual elegance, aspirational lifestyle, and expert-driven aviation narratives.

This approach ensures each shoot delivers multiple forms of content, from high-end marketing assets to engaging digital touchpoints.

What is a Content Bucket?

Content buckets are a strategic way to organize and categorize content into specific themes or areas of focus. This approach allows us to plan and stack content, allowing for a consistent posting schedule and helping avoid last-minute scrambling to post.

Additionally, content buckets provide insight into content gaps, if a bucket is overflowing or empty,
we adjust the shooting plan accordingly.

EXAMPLE

10x Reels, 25x Photos, 3x Graphics

30-Day Social Calendar

We create a comprehensive 30-day social calendar to establish a consistent baseline for your media. This process allows us to align on vision, refine brand voice, and streamline approval loops. By leveraging advanced tools, we can preview the social feed, plan hashtags, and set up presets to ensure your posts are polished and impactful.

A well-structured content calendar eliminates the stress of last-minute posting and ensures all social media efforts stay organized. It provides a solid foundation, allowing us to focus on creativity and bigger-picture ideas instead of scrambling to fill gaps. With everything planned in advance, we can execute more effectively and explore innovative strategies.

Content Calendar = No Scrambling

Next Steps

1. Align on Package Selection – Choose the creative package that best fits current priorities.

2. Begin with 3-month engagement - Starting with 3 months allows for us to really get a good feel of everything before committing long term.

3. Kickoff & Implementation – Begin content creation, leveraging a structured timeline for execution.

4. Review & Adjust – After the first 90 days, we’ll assess performance and optimize strategy for long-term success.

Thank you!

Thank you for taking the time to review this presentation. I hope it provides clarity on our approach, the services we offer, and how we can work together. Beyond excited about the opportunity to bring this vision to life and look forward to exploring the possibilities with you.