McLaren Scottsdale Brand Building

These pages outline our strategic approach to elevate the McLaren of Scottsdale brand through premium, consistent content and elevated storytelling. We focus on highlighting the lifestyle, performance, and community that make McLaren ownership unique—creating content that speaks to both loyal customers and new enthusiasts.

By showcasing the people, the power, and the place, we build a scalable system that grows awareness, amplifies customer loyalty, and solidifies McLaren of Scottsdale as a flagship destination for luxury performance experiences.

The primary objective is to build a recognizable and aspirational media presence, while creating repeatable content systems, scalable campaigns, and premium brand assets. This approach maximizes the value of every shoot and interaction, building equity in the McLaren of Scottsdale name with every piece of content.

Objectives

THE GOAL

Crafting compelling stories, shaping narrative and building community.

The Core Services we provide:

Creative Direction & Strategy:
A team without a clear creative vision and strategy wastes valuable resources. We ensure every aspect of your media has purpose and impact, from crafting social media campaigns that go viral and build audiences to developing tailored YouTube strategies that maximize this unique platform's potential.

Social Media Management:
We take charge of building your social presence by strategically planning, maintaining your brand voice, and building a strong, authentic community. Our approach includes optimizing organic growth through innovative initiatives and collaborations, as well as creating a 30-day content calendar.

Consistent Photo & Video Shoots:
At the heart of our work is delivering a steady flow of high-quality content that tells your story with creativity and consistency. By leveraging the content buckets we develop, we focus on capturing innovative and engaging visuals designed to go viral, expand your audience, and amplify your brand’s exposure.

Dedicated Video Editing Team:
A dedicated editing team is our secret weapon for creating consistent, world-class content. Not only do we refine every piece of content to perfection, but we also work to maximize the value of existing footage to create additional storytelling content from previous footage.

In addition to our core services, we can integrate additional creative and marketing solutions based on evolving needs. These add-ons can help further enhance brand storytelling and marketing performance.

Other Resources Available:

Team / Services Available:

  • Graphic Design – Branding, digital assets, sales decks, and social media templates.

  • Paid Advertising – Targeted campaigns to drive engagement and conversions.

  • Website Content & Development – Optimizing brand storytelling on your digital platforms.

  • Email Marketing – Structured outreach for client and partner engagement.

  • Event Coverage – Capturing media at shows, race days and other events

Background in Automotive

Our team has had the privilege of working extensively in the automotive industry, telling impactful stories across every level—from manufacturers to dealerships to race teams. With experience that includes producing commercials for Ferrari and serving as an in-house media team for dealerships, as well as collaborating with racing teams and drivers, we bring a unique depth of expertise and passion to every project.

Previous Clients

PORTFOLIO

Client Showcase:
Porsche Austin

We had the privilege of working with Porsche Austin for over a year, capturing compelling stories, creating dynamic content, and managing their social media presence. Our work highlighted the essence of their brand while engaging their audience in meaningful ways.

Automotive Commercial Work

We’ve had the privilege to create some stunning commercials that bring brands to life. Each project combines creativity and excitement to create lasting impact.

Structure creates Freedom

A lack of structure leads to confusion and inefficiency, while too much structure can stifle creativity. In this section, we’ll explore the tools and methods we use to strike the perfect balance—creating a framework that fosters both scalability and quality. Our approach ensures clarity, direction, and the flexibility needed for your team to thrive.

Technology We Use

The Power of Shotlist

Shotlist is a powerful platform that centralizes all aspects of a creative shoot, making collaboration seamless for everyone involved. From planning to execution, this tool ensures that every detail is organized and accessible, empowering the team to work efficiently and deliver exceptional results.

A Tool to Maximize The Content Created

Shotlist ensures the creative team has all the info they need onsite in an easy to access platform. The Shotlist App enables the team to operate at maximum efficiency, capturing more high-quality content than ever before. This level of organization transforms on-site efforts into a seamless and highly productive process.

CORE PILLARS

Content Buckets and Visual Inspiration

Content buckets are the foundation of a cohesive and engaging brand strategy, ensuring that all media aligns with the driver’s racing identity and objectives. By defining clear content categories, we create a structured yet flexible approach to storytelling—balancing high-impact race visuals, brand-building narratives, and viral engagement opportunities.

What is a Content Bucket?

Content buckets are a strategic way to organize and categorize content into specific themes or areas of focus. This approach allows us to plan and stack content, allowing for a consistent posting schedule and helping avoid last-minute scrambling to post.

Additionally, content buckets provide insight into content gaps—if a bucket is overflowing or empty, we can adjust the shooting plan accordingly.

EXAMPLE

10x Reels, 25x Photos, 3x Graphics

30-Day Social Calendar

We create a comprehensive 30-day social calendar to establish a consistent baseline for your media. This process allows us to align on vision, refine brand voice, and streamline approval loops. By leveraging advanced tools, we can preview the social feed, plan hashtags, and set up presets to ensure your posts are polished and impactful.

A well-structured content calendar eliminates the stress of last-minute posting and ensures all social media efforts stay organized. It provides a solid foundation, allowing us to focus on creativity and bigger-picture ideas instead of scrambling to fill gaps. With everything planned in advance, we can execute more effectively and explore innovative strategies.

Content Calendar = No Scrambling

Next Steps

Shared below are the detailed engagement information along with some next steps.

Engagement Details and
Next Steps

Our objective is to strengthen your brand by partnering with you to grow both audience and impact through a powerful blend of creative teams and high-quality media. By aligning strategy with compelling storytelling, we help you stand out, resonate with your audience, and achieve lasting visibility.

  1. Align on Package Selection – Choose the creative package that best fits current priorities.

  2. Kickoff & Implementation – Begin content creation, leveraging a structured timeline for execution.

  3. Review & Adjust – After the first 90 days, we’ll assess performance and optimize strategy for long-term success.

Thank you!

Thank you for taking the time to review this presentation. I hope it provides clarity on our approach, the services we offer, and how we can work together. Beyond excited about the opportunity to bring this vision to life and look forward to exploring the possibilities with you.