Legend Aircraft
Strategy Presentation

This presentation shows how we’ll elevate Scottsdale Tactical with media worthy of its best-in-class firearms and training culture with studio-grade product visuals, immersive in-store storytelling, and gritty in-field action that together cement the brand’s reputation as the Southwest’s tactical authority.

Spotlight weapons craftsmanship, elite training scenarios, and the community that trusts Scottsdale Tactical. We’ll build a seamless media ecosystem that amplifies credibility, inspires enthusiasts to visit the shop and the range, and positions ST as the benchmark for experience-driven tactical brands.

Objectives

THE GOAL

Craft compelling stories, shaping narrative and build credibility.

The Core Teams we provide:

Creative Direction & Strategy:
A team without a clear creative vision and strategy wastes valuable resources. We ensure every aspect of your media has purpose and impact, from crafting social media campaigns that go viral and build audiences to developing tailored YouTube strategies that maximize this unique platform's potential.

Social Media Management:
We take charge of building your social presence by strategically planning, maintaining your brand voice, and building a strong, authentic community. Our approach includes optimizing organic growth through innovative initiatives and collaborations, as well as creating a 30-day content calendar.

Consistent Photo & Video Shoots:
At the heart of our work is delivering a steady flow of high-quality content that tells your story with creativity and consistency. By leveraging the content buckets we develop, we focus on capturing innovative and engaging visuals designed to go viral, expand your audience, and amplify your brand’s exposure.

Dedicated Video Editing Team:
A dedicated editing team is our secret weapon for creating consistent, world-class content. Not only do we refine every piece of content to perfection, but we also work to maximize the value of existing footage to create additional storytelling content from previous footage.

In addition to our core services, we can integrate additional creative and marketing solutions based on evolving needs. These add-ons can help further enhance brand storytelling and marketing performance.

Other Resources Available:

Teams and Services Available:

  • Website Design +Support  – Optimizing storytelling on your website.

  • Email Marketing – Structured outreach for client and partner engagement.

  • Event Coverage – Capturing media at shows, race days and other events

  • Graphic Design – Our design services includes branding, digital assets, sales decks, and social media templates.

  • Paid Advertising – Targeted campaigns to drive engagement and conversions.

Strategy Presentation

This section highlights the ways we build brands. There is a process and method to create a strong presence and reputation that creates a platform for exposure and opportunity.

Social Media
Brand Strategy + Goals

Brand Objective: Amplify Scottsdale Tactical’s premier status by matching its cutting-edge gear and training with equally elite visuals, showcasing craftsmanship, expertise, and lifestyle in every post.

From a bio that signals no-compromise quality to a content mix of Weapon Spotlights, Behind the Scenes, Field-Drill Reels, and Range-Day Community Stories, each post will project mastery, spark conversation, and funnel serious shooters into the Scottsdale Tactical ecosystem.

Content Buckets

  • Studio

    Close-up hero shots and exploded views that celebrate precision engineering, custom cerakote finishes, optic mounts, trigger packs, captured on seamless backdrops and 360° spins to reveal every detail.

  • People and Community

    Range-day candids, training-class snippets, and customer media that showcase the people behind the tools. Quick scenes and kinetic stills reinforce the inclusive yet elite vibe.

  • In Store Content

    Cinematic walk-throughs of the showroom, gunsmith bench, and gear wall. Dramatic lighting and gimbal moves invite viewers to feel the tactile, high-touch retail experience before they step inside.

  • Unique / Design

    Unique angles and shots of experimental builds, custom engravings, CGI cut-aways, and design sketches. Content that proves Scottsdale Tactical is where innovation meets real-world performance.

Content Deep Dive

ACTION AND COMMUNITY
Field-drill series that drop viewers into movement, communication, and live-fire realism. Captured with FPV drones, barrel-mount cams, and slow-motion dust blasts to make audiences want in on the action.

CGI / VFX BREAKDOWN
Exploded schematics, ballistics animations, and parts overlays that educate on function and form, adding depth, aspiration, and proof that excellence lives in the engineering.

STUDIO SHOTS
Light-controlled macro work, rotating pedestals, and slider shots that highlight rifles, pistols, and accessories while underscoring Scottsdale Tactical’s obsession with quality.

Visual Media Inspiration

These are the visualization of the core content buckets articulated above with specific reference media.

Badass / Hype

Cinematic, high-energy edits that showcase the intensity of training. Fast-paced action, slow-motion shots, and powerful sound design create adrenaline-fueled content that drives engagement and shareability.

Studio / Weapon

Highlighting different weapons and accessories in studio with light-controlled macro work, rotating pedestals, and slider shots that highlights Scottsdale Tactical’s obsession with quality.

Brand Collaboration

Scottsdale Tactical serves as the nexus where Tier-1 brands meet a Tier-1 audience. We’ll co-create reels and photo sets with manufacturers, think Sig Sauer range-day demos or SureFire low-light drills, and publish them as Instagram “Collab” posts so the content appears on both feeds simultaneously, doubling reach and engagement. Each piece will be cut for dual use: hero assets the partner can run on their channels and branded variants that drive traffic back to ST’s store, strengthening relationships while expanding our shared community.

Text Overlay Style

This is a style of creative media that does very well and can highlight a cool story or message.

History and Analysis

A unique showcase of a brand “Mr Porter” and how they do an incredible job of telling peoples stories in a raw and authentic way.

Graphic Carousels

Swipe-through storyboards that blend bold typography, layered imagery, and sequential framing to turn dense ideas into digestible, share-worthy nuggets.

Design Breakdown

Showing a journey or history breakdown.

Photography

From studio shots to action to CAD renders of unique parts, this is photo inspiration that capture attention.

How we Build Brand

This section highlights the ways we build brands. There is a process and method to create a strong presence and reputation that creates a platform for exposure and opportunity.

How We Grow Brands

Phases of Brand Growth

Brands evolve in stages, with each milestone preparing for the next set of opportunities and challenges. This three-phase approach ensures a brand steadily grows from a stable foundation into a dynamic, fully scaled brand that resonates with the world.

Phase 1 - Brand Foundation / Stability (Months 0-3)

The goal of this phase is to create brand consistency, stability, and strength. The primary objective is to establish a foundational level for the brand that allows us to build exciting campaigns and future projects.

Focus: BAU (Business-As-Usual) Content, Foundational Brand Consistency

Timeline: First 3 Months

Phase 2 - Intentional Growth (Months 3-9)

Once the brand is at a strong foundational level, we begin building the teams, increasing campaigns and starting to find our rhythm. Here we will create different project, work to build audience and work toward the ideal brand.

Focus: Quarterly Campaigns, Audience Expansion

Timeline: Month 3-9+

Phase 3 - Full Scale Marketing (Month 12+)

We have the team, resources and structure to create the full scale marketing team and brand! This includes dedicated channel focus, (YouTube etc), major campaigns and international projects.

FOCUS: Monthly Campaigns

Timeline: Post 12-18mo

Structure creates Freedom

A lack of structure leads to confusion and inefficiency, while too much structure can stifle creativity. In this section, we’ll explore the tools and methods we use to strike the perfect balance—creating a framework that fosters both scalability and quality. Our approach ensures clarity, direction, and the flexibility needed for your team to thrive.

Technology We Use

The Power of Shotlist

Shotlist is a powerful platform that centralizes all aspects of a creative shoot, making collaboration seamless for everyone involved. From planning to execution, this tool ensures that every detail is organized and accessible, empowering the team to work efficiently and deliver exceptional results.

A Tool to Maximize The Content Created

Shotlist ensures the creative team has all the info they need onsite in an easy to access platform. The Shotlist App enables the team to operate at maximum efficiency, capturing more high-quality content than ever before. This level of organization transforms on-site efforts into a seamless and highly productive process.

CORE PILLARS

Content Buckets and Visual Inspiration

Our strategy begins by establishing clear content categories that align with the identity and brand vision. These content buckets provide a flexible yet focused framework for storytelling—balancing visual elegance, aspirational lifestyle, and expert-driven aviation narratives.

This approach ensures each shoot delivers multiple forms of content, from high-end marketing assets to engaging digital touchpoints.

What is a Content Bucket?

Content buckets are a strategic way to organize and categorize content into specific themes or areas of focus. This approach allows us to plan and stack content, allowing for a consistent posting schedule and helping avoid last-minute scrambling to post.

Additionally, content buckets provide insight into content gaps, if a bucket is overflowing or empty,
we adjust the shooting plan accordingly.

EXAMPLE

10x Reels, 25x Photos, 3x Graphics

30-Day Social Calendar

We create a comprehensive 30-day social calendar to establish a consistent baseline for your media. This process allows us to align on vision, refine brand voice, and streamline approval loops. By leveraging advanced tools, we can preview the social feed, plan hashtags, and set up presets to ensure your posts are polished and impactful.

A well-structured content calendar eliminates the stress of last-minute posting and ensures all social media efforts stay organized. It provides a solid foundation, allowing us to focus on creativity and bigger-picture ideas instead of scrambling to fill gaps. With everything planned in advance, we can execute more effectively and explore innovative strategies.

Content Calendar = No Scrambling

Next Steps

1. Align on Package Selection – Choose the creative package that best fits current priorities.

2. Begin with 3-month engagement - Starting with 3 months allows for us to really get a good feel of everything before committing long term.

3. Kickoff & Implementation – Begin content creation, leveraging a structured timeline for execution.

4. Review & Adjust – After the first 90 days, we’ll assess performance and optimize strategy for long-term success.

Proposal / Engagement Details

  • #1. Core Media / Brand Building

    Our objective is to strengthen your brand by partnering with you to grow both audience and impact through a powerful blend of creative teams and high-quality media. By aligning strategy with compelling storytelling, we help you stand out, resonate with your audience, and achieve lasting visibility.

  • #2. Referral / Media Credit Program

    We offer a Media Credit/Referral Program that provides additional marketing budget or discounts on current services from referrals given. This allows for mutual long term parternship and creates unique opportunities to grow and reduce cost

View Proposal Details

Thank you!

Thank you for taking the time to review this presentation. I hope it provides clarity on our approach, the services we offer, and how we can work together. Beyond excited about the opportunity to bring this vision to life and look forward to exploring the possibilities with you.