Jones Aviation Group Brand Building

These pages outline our strategic approach to elevate the Jones Aviation Group brand through premium, consistent content and luxury-driven storytelling. We focus on highlighting the lifestyle, service excellence, and exclusive experiences that define private aviation—creating content that resonates with discerning clients and industry partners.

By showcasing the people, the planes, and the places, we’ll build a scalable system that grows visibility, strengthens customer loyalty, and positions Jones Aviation Group as a top-tier name in private jet travel.

The primary objective is to build a recognizable media presence, supported by repeatable content systems, high-end visuals, and scalable campaigns. This ensures each piece of content builds long-term brand equity while delivering immediate impact. We seek to stand out among the industry and showcase the incredible work of Jones Aviation Group.

Objectives

THE GOAL

Crafting compelling stories, shaping narrative and building community.

The Core Services we provide:

Creative Direction & Strategy:
A team without a clear creative vision and strategy wastes valuable resources. We ensure every aspect of your media has purpose and impact, from crafting social media campaigns that go viral and build audiences to developing tailored YouTube strategies that maximize this unique platform's potential.

Social Media Management:
We take charge of building your social presence by strategically planning, maintaining your brand voice, and building a strong, authentic community. Our approach includes optimizing organic growth through innovative initiatives and collaborations, as well as creating a 30-day content calendar.

Consistent Photo & Video Shoots:
At the heart of our work is delivering a steady flow of high-quality content that tells your story with creativity and consistency. By leveraging the content buckets we develop, we focus on capturing innovative and engaging visuals designed to go viral, expand your audience, and amplify your brand’s exposure.

Dedicated Video Editing Team:
A dedicated editing team is our secret weapon for creating consistent, world-class content. Not only do we refine every piece of content to perfection, but we also work to maximize the value of existing footage to create additional storytelling content from previous footage.

In addition to our core services, we can integrate additional creative and marketing solutions based on evolving needs. These add-ons can help further enhance brand storytelling and marketing performance.

Other Resources Available:

Teams and Services Available:

  • Website Design +Support  – Optimizing storytelling on your website.

  • Email Marketing – Structured outreach for client and partner engagement.

  • Event Coverage – Capturing media at shows, race days and other events

  • Graphic Design – Our design services includes branding, digital assets, sales decks, and social media templates.

  • Paid Advertising – Targeted campaigns to drive engagement and conversions.

Our Background in Luxury and Aviation

Our team has worked across the full spectrum of the aviation and luxury industries—supporting manufacturers, operators, and brokers with world-class content. From filming performance aircraft to directing commercial campaigns for global luxury brands, we bring deep experience and attention to detail to every project.

Previous Clients

CASE STUDY

Client Showcase:
Scalewings

We had the privilege of working with Scalewings for over three years. Through this time we got to capture some incredible media and organically build their brand.

Key Highlights:
Total Views = 100m+
Followers Grown = 65k

Other Aviation Work

We've had the privilege of producing and editing cinematic aviation content that brings brands to life. Each piece blends creativity, performance, and precision—creating content that makes a lasting impression on discerning audiences.

Structure creates Freedom

A lack of structure leads to confusion and inefficiency, while too much structure can stifle creativity. In this section, we’ll explore the tools and methods we use to strike the perfect balance—creating a framework that fosters both scalability and quality. Our approach ensures clarity, direction, and the flexibility needed for your team to thrive.

Technology We Use

The Power of Shotlist

Shotlist is a powerful platform that centralizes all aspects of a creative shoot, making collaboration seamless for everyone involved. From planning to execution, this tool ensures that every detail is organized and accessible, empowering the team to work efficiently and deliver exceptional results.

A Tool to Maximize The Content Created

Shotlist ensures the creative team has all the info they need onsite in an easy to access platform. The Shotlist App enables the team to operate at maximum efficiency, capturing more high-quality content than ever before. This level of organization transforms on-site efforts into a seamless and highly productive process.

CORE PILLARS

Content Buckets and Visual Inspiration

Our strategy begins by establishing clear content categories that align with the Jones Aviation identity and brand vision. These content buckets provide a flexible yet focused framework for storytelling—balancing visual elegance, aspirational lifestyle, and expert-driven aviation narratives.

This approach ensures each shoot delivers multiple forms of content, from high-end marketing assets to engaging digital touchpoints.

What is a Content Bucket?

Content buckets are a strategic way to organize and categorize content into specific themes or areas of focus. This approach allows us to plan and stack content, allowing for a consistent posting schedule and helping avoid last-minute scrambling to post.

Additionally, content buckets provide insight into content gaps—if a bucket is overflowing or empty, we can adjust the shooting plan accordingly.

EXAMPLE

10x Reels, 25x Photos, 3x Graphics

30-Day Social Calendar

We create a comprehensive 30-day social calendar to establish a consistent baseline for your media. This process allows us to align on vision, refine brand voice, and streamline approval loops. By leveraging advanced tools, we can preview the social feed, plan hashtags, and set up presets to ensure your posts are polished and impactful.

A well-structured content calendar eliminates the stress of last-minute posting and ensures all social media efforts stay organized. It provides a solid foundation, allowing us to focus on creativity and bigger-picture ideas instead of scrambling to fill gaps. With everything planned in advance, we can execute more effectively and explore innovative strategies.

Content Calendar = No Scrambling

How We Grow Brands

Phases of Brand Growth

Brands evolve in stages, with each milestone preparing for the next set of opportunities and challenges. This three-phase approach ensures a brand steadily grows from a stable foundation into a dynamic, fully scaled brand that resonates with the world.

Phase 1 - Brand Foundation / Stability (Months 0-3)

The goal of this phase is to create brand consistency, stability, and strength. The primary objective is to establish a foundational level for the brand that allows us to build exciting campaigns and future projects.

Focus: BAU (Business-As-Usual) Content, Foundational Brand Consistency

Timeline: First 3 Months

Phase 2 - Intentional Growth (Months 3-9)

Once the brand is at a strong foundational level, we begin building the teams, increasing campaigns and starting to find our rhythm. Here we will create different project, work to build audience and work toward the ideal brand.

Focus: Quarterly Campaigns, Audience Expansion

Timeline: Month 3-9+

Phase 3 - Full Scale Marketing (Month 12+)

We have the team, resources and structure to create the full scale marketing team and brand! This includes dedicated channel focus, (YouTube etc), major campaigns and international projects.

FOCUS: Monthly Campaigns

Timeline: Post 12-18mo

Next Steps

Shared below are the detailed engagement information along with some next steps.

Partnership / Engagement

  • #1. Core Media / Brand Building

    Our objective is to strengthen your brand by partnering with you to grow both audience and impact through a powerful blend of creative teams and high-quality media. By aligning strategy with compelling storytelling, we help you stand out, resonate with your audience, and achieve lasting visibility.

  • #2. Referral / Media Credit

    We offer a Media Credit/Referral Program that provides additional marketing budget or discounts on current services from referrals given. This allows for mutual long term parternship and creates unique opportunities to grow and reduce cost

View Engagement Details

Next Steps

  1. Align on Package Selection – Choose the creative package that best fits current priorities.

  2. Refine Content Plan – Finalize key deliverables and production scheduling.

  3. Kickoff & Implementation – Begin content creation, leveraging a structured timeline for execution.

  4. Review & Adjust – After the first 90 days, we’ll assess performance and optimize strategy for long-term success.

Thank you!

Thank you for taking the time to review this presentation. I hope it provides clarity on our approach, the services we offer, and how we can work together. Beyond excited about the opportunity to bring this vision to life and look forward to exploring the possibilities with you.