Founder Media Inspiration
Media inspiration for Founder Brand building.
Podcast Style Stories
Studio-shot, podcast-style conversations that strip away the cover jacket and dive into the mind behind the founder. Each episode pairs tight, multi-camera framing with candid questions about failures, breakthroughs, and the philosophies that shaped the founder’s expertise.
Cinematic Stories
Epic, film-quality vignettes that position the founders journey in visual prestige. We weave them into a narrative arc of Idea → Craft → Impact. The result is a binge-worthy mini-doc series.
Mr Porter Style
Interviews
A unique showcase of a brand “Mr Porter” and how they do an incredible job of telling peoples stories in a raw and authentic way.
Education + Analysis
Fast-paced, insight-dense explainers that decode the mechanics of authority building. Using motion graphics, annotated clips, and on-screen takeaways, we deconstruct case studies dive into methodologies and other concepts.
Event Recaps
Another key content bucket is recap of speaking events or any event you participate in. This is not only a great change of pace but also creates credibility.
Swipe-through storyboards that blend bold typography, layered imagery, and sequential framing to turn dense ideas into digestible, share-worthy nuggets. Each carousel functions like a mini-chapter:
Graphic Carousels
Word Heavy Carousel
An emphasis on words and illustrations to articulate a story.
Retro / Vintage Style
A more retro take on a carousel highlighting people and stories.
Article / Feature Highlight
An example of highlighting an article or a person.
How we Build Brand
This section highlights the ways we build brands. There is a process and method to create a strong presence and reputation that creates a platform for exposure and opportunity.
How We Grow Brands
Phases of Brand Growth
Brands evolve in stages, with each milestone preparing for the next set of opportunities and challenges. This three-phase approach ensures a brand steadily grows from a stable foundation into a dynamic, fully scaled brand that resonates with the world.
Phase 1 - Brand Foundation / Stability (Months 0-3)
The goal of this phase is to create brand consistency, stability, and strength. The primary objective is to establish a foundational level for the brand that allows us to build exciting campaigns and future projects.
Focus: BAU (Business-As-Usual) Content, Foundational Brand Consistency
Timeline: First 3 Months
Phase 2 - Intentional Growth (Months 3-9)
Once the brand is at a strong foundational level, we begin building the teams, increasing campaigns and starting to find our rhythm. Here we will create different project, work to build audience and work toward the ideal brand.
Focus: Quarterly Campaigns, Audience Expansion
Timeline: Month 3-9+
Phase 3 - Full Scale Marketing (Month 12+)
We have the team, resources and structure to create the full scale marketing team and brand! This includes dedicated channel focus, (YouTube etc), major campaigns and international projects.
FOCUS: Monthly Campaigns
Timeline: Post 12-18mo
Structure creates Freedom
A lack of structure leads to confusion and inefficiency, while too much structure can stifle creativity. In this section, we’ll explore the tools and methods we use to strike the perfect balance—creating a framework that fosters both scalability and quality. Our approach ensures clarity, direction, and the flexibility needed for your team to thrive.
Technology We Use
The Power of Shotlist
Shotlist is a powerful platform that centralizes all aspects of a creative shoot, making collaboration seamless for everyone involved. From planning to execution, this tool ensures that every detail is organized and accessible, empowering the team to work efficiently and deliver exceptional results.
A Tool to Maximize The Content Created
Shotlist ensures the creative team has all the info they need onsite in an easy to access platform. The Shotlist App enables the team to operate at maximum efficiency, capturing more high-quality content than ever before. This level of organization transforms on-site efforts into a seamless and highly productive process.
CORE PILLARS
Content Buckets and Visual Inspiration
Our strategy begins by establishing clear content categories that align with the identity and brand vision. These content buckets provide a flexible yet focused framework for storytelling—balancing visual elegance, aspirational lifestyle, and expert-driven aviation narratives.
This approach ensures each shoot delivers multiple forms of content, from high-end marketing assets to engaging digital touchpoints.
What is a Content Bucket?
Content buckets are a strategic way to organize and categorize content into specific themes or areas of focus. This approach allows us to plan and stack content, allowing for a consistent posting schedule and helping avoid last-minute scrambling to post.
Additionally, content buckets provide insight into content gaps—if a bucket is overflowing or empty, we can adjust the shooting plan accordingly.
EXAMPLE
10x Reels, 25x Photos, 3x Graphics
30-Day Social Calendar
We create a comprehensive 30-day social calendar to establish a consistent baseline for your media. This process allows us to align on vision, refine brand voice, and streamline approval loops. By leveraging advanced tools, we can preview the social feed, plan hashtags, and set up presets to ensure your posts are polished and impactful.
A well-structured content calendar eliminates the stress of last-minute posting and ensures all social media efforts stay organized. It provides a solid foundation, allowing us to focus on creativity and bigger-picture ideas instead of scrambling to fill gaps. With everything planned in advance, we can execute more effectively and explore innovative strategies.
Content Calendar = No Scrambling
Thank you!
Thank you for taking the time to review this presentation. I hope it provides clarity on our approach, the services we offer, and how we can work together. Beyond excited about the opportunity to bring this vision to life and look forward to exploring the possibilities with you.