This presentation lays out how we’ll elevate Broccoli, the AI operating-system for home-service pros, through studio-grade product visuals, builder-friendly storytelling, and gritty job-site footage. Every asset will showcase Broccoli’s ability for 24/7 voice agents book jobs, to chase leads, and grow revenue while sounding human.

Fife Metal Works
Strategy Presentation

Showcase Broccoli’s breakthrough AI, the real contractors it empowers, and the ROI they achieve. We’ll build a seamless media ecosystem that amplifies credibility, sparks industry conversation, and positions Broccoli as Arizona’s—and ultimately America’s—premier source for tech-driven home-service success.

Objectives

Content Showcase

The Ranch is positioned as the epicenter of all things tactical, making it the perfect place for brand collaborations. Whether it’s testing new gear, running product demonstrations, or co-producing content with top-tier tactical brands, this content bucket will generate cross-promotional value. These collaborations will strengthen The Ranch’s industry connections, attract sponsorships, and drive increased visibility within the tactical community.

THE GOAL

Craft compelling stories, shaping narrative and build credibility.

The Core Teams we provide:

Creative Direction & Strategy:
A team without a clear creative vision and strategy wastes valuable resources. We ensure every aspect of your media has purpose and impact, from crafting social media campaigns that go viral and build audiences to developing tailored YouTube strategies that maximize this unique platform's potential.

Social Media Management:
We take charge of building your social presence by strategically planning, maintaining your brand voice, and building a strong, authentic community. Our approach includes optimizing organic growth through innovative initiatives and collaborations, as well as creating a 30-day content calendar.

Consistent Photo & Video Shoots:
At the heart of our work is delivering a steady flow of high-quality content that tells your story with creativity and consistency. By leveraging the content buckets we develop, we focus on capturing innovative and engaging visuals designed to go viral, expand your audience, and amplify your brand’s exposure.

Dedicated Video Editing Team:
A dedicated editing team is our secret weapon for creating consistent, world-class content. Not only do we refine every piece of content to perfection, but we also work to maximize the value of existing footage to create additional storytelling content from previous footage.

In addition to our core services, we can integrate additional creative and marketing solutions based on evolving needs. These add-ons can help further enhance brand storytelling and marketing performance.

Other Resources Available:

Teams and Services Available:

  • Website Design + Support  – Optimizing storytelling on your website.

  • Email Marketing – Structured outreach for client and partner engagement.

  • Event Coverage – Capturing media at shows, race days and other events

  • Graphic Design – Our design services includes branding, digital assets, sales decks, and social media templates.

  • Paid Advertising – Targeted campaigns to drive engagement and conversions.

Strategy Presentation

This section highlights the ways we build brands. There is a process and method to create a strong presence and reputation that creates a platform for exposure and opportunity.

Social Media
Brand Strategy + Goals

Brand Objective: Amplify Broccoli’s category-defining innovation by matching its conversational AI and job-booking automation with equally advanced visuals—turning every reel, carousel, and story into proof that Broccoli is “the art of getting work done while you sleep.”

From a no-compromise bio to a content mix of Feature Spotlights, Success Case Studies, and Playbook Wisdom, each post will project mastery, ignite discussion, and funnel contractors into the Broccoli ecosystem.

Content Buckets

  • Feature Showcase

    Scroll-stopping demos that unwrap Broccoli’s AI voice agent, calendar sync, and lead-chasing flows. Quick motion-graphic overlays and VO turn complex tech into “aha” moments.

  • Case Studies

    Mini-docs following real contractors, before/after call volume, booked jobs, revenue lifts, punctuated with on-screen stats and testimonial sound-bites showing the impact and results.

  • Wisdom and Education

    Bite-size how-to’s and business-building tips: pricing wisdom, hiring hacks, SOP breakdowns, delivered as talking-head clips, animated listicles, or screen-record walkthroughs.

  • UGC Content

    Organic UGC captured by real tradespeople: “day-in-the-life” phone demos, revenue screens, or cold-call rescues. This media can be used in organic social posting and advertising campaigns.

Content Deep Dive

FEATURE HIGHLIGHTS
15-second reels that follow a lead from missed call to AI follow-up to booked job, captioned with the time and money saved.

These quick wins punctuate the feed with proof that Broccoli removes admin drag so contractors can stay on the tools.

CUSTOMER STORIES
Vertical, on-site stories of real pros, Human moments widen the visual palette and anchor the brand in everyday wins, rounding out the feed’s mix of product and education.

KNOWLEDGE / EDUCATION
Swipe-able how-to clips, pricing formulas, upsell scripts, “3 calls you should automate today” delivered with screen-record cut-ins and bold text. These add a rhythm of high-value advice that keeps the audience coming back between bigger stories.

Visual Media Inspiration

These are the visualization of the core content buckets articulated above with specific reference media.

Visually captivating motion design, tap-to-sync calendars, AI voices answering after-hours calls, or a lead flowing from missed call → booked job in 15 seconds.

Each piece plants the core message: Broccoli is your invisible office staff, available 24/7 and paid in pennies instead of payroll.

What is Broccoli? / Feature Showcase

UGC Content Ad + Organic

Raw, vertical UGC captured by real tradespeople: “day-in-the-life” phone demos, or cold-call rescues. Edited into dual-use versions, one for paid ads, one for organic, so community trust and ROAS grow together.

Cinematic Stories

Short brand films that pair cinematic job-site footage with motion-graphic callouts of Broccoli metrics. We spotlight a roofing crew that 5×’d inbound leads, or a landscaper who scaled from sole-prop to seven crews after turning the phones over to Broccoli.

Education / Knowledge

Explainer series that provides insights into the mechanics of running a profitable business: from quoting workflows to closing open estimates. We weave expert interviews, and light animation to turn every video into a micro-masterclass.

Graphic Carousels

Swipe-through storyboards that blend bold typography, layered imagery, and sequential framing to turn dense ideas into digestible, share-worthy nuggets.

Analysis Breakdown

Showing a journey via timeline design.

Informational

Graphics that dive into a specific topic or subject.

Photography

Editorial portraits and behind-the-scenes stills capturing golfers, staff, and breathtaking vistas.

How we Build Brand

This section highlights the ways we build brands. There is a process and method to create a strong presence and reputation that creates a platform for exposure and opportunity.

How We Grow Brands

Phases of Brand Growth

Brands evolve in stages, with each milestone preparing for the next set of opportunities and challenges. This three-phase approach ensures a brand steadily grows from a stable foundation into a dynamic, fully scaled brand that resonates with the world.

Phase 1 - Brand Foundation / Stability (Months 0-3)

The goal of this phase is to create brand consistency, stability, and strength. The primary objective is to establish a foundational level for the brand that allows us to build exciting campaigns and future projects.

Focus: BAU (Business-As-Usual) Content, Foundational Brand Consistency

Timeline: First 3 Months

Phase 2 - Intentional Growth (Months 3-9)

Once the brand is at a strong foundational level, we begin building the teams, increasing campaigns and starting to find our rhythm. Here we will create different project, work to build audience and work toward the ideal brand.

Focus: Quarterly Campaigns, Audience Expansion

Timeline: Month 3-9+

Phase 3 - Full Scale Marketing (Month 12+)

We have the team, resources and structure to create the full scale marketing team and brand! This includes dedicated channel focus, (YouTube etc), major campaigns and international projects.

FOCUS: Monthly Campaigns

Timeline: Post 12-18mo

Structure creates Freedom

A lack of structure leads to confusion and inefficiency, while too much structure can stifle creativity. In this section, we’ll explore the tools and methods we use to strike the perfect balance—creating a framework that fosters both scalability and quality. Our approach ensures clarity, direction, and the flexibility needed for your team to thrive.

Technology We Use

The Power of Shotlist

Shotlist is a powerful platform that centralizes all aspects of a creative shoot, making collaboration seamless for everyone involved. From planning to execution, this tool ensures that every detail is organized and accessible, empowering the team to work efficiently and deliver exceptional results.

A Tool to Maximize The Content Created

Shotlist ensures the creative team has all the info they need onsite in an easy to access platform. The Shotlist App enables the team to operate at maximum efficiency, capturing more high-quality content than ever before. This level of organization transforms on-site efforts into a seamless and highly productive process.

CORE PILLARS

Content Buckets and Visual Inspiration

Our strategy begins by establishing clear content categories that align with the identity and brand vision. These content buckets provide a flexible yet focused framework for storytelling—balancing visual elegance, aspirational lifestyle, and expert-driven aviation narratives.

This approach ensures each shoot delivers multiple forms of content, from high-end marketing assets to engaging digital touchpoints.

What is a Content Bucket?

Content buckets are a strategic way to organize and categorize content into specific themes or areas of focus. This approach allows us to plan and stack content, allowing for a consistent posting schedule and helping avoid last-minute scrambling to post.

Additionally, content buckets provide insight into content gaps, if a bucket is overflowing or empty,
we adjust the shooting plan accordingly.

EXAMPLE

10x Reels, 25x Photos, 3x Graphics

30-Day Social Calendar

We create a comprehensive 30-day social calendar to establish a consistent baseline for your media. This process allows us to align on vision, refine brand voice, and streamline approval loops. By leveraging advanced tools, we can preview the social feed, plan hashtags, and set up presets to ensure your posts are polished and impactful.

A well-structured content calendar eliminates the stress of last-minute posting and ensures all social media efforts stay organized. It provides a solid foundation, allowing us to focus on creativity and bigger-picture ideas instead of scrambling to fill gaps. With everything planned in advance, we can execute more effectively and explore innovative strategies.

Content Calendar = No Scrambling

Next Steps

1. Align on Package Selection – Choose the creative package that best fits current priorities.

2. Begin with 3-month engagement - Starting with 3 months allows for us to really get a good feel of everything before committing long term.

3. Kickoff & Implementation – Begin content creation, leveraging a structured timeline for execution.

4. Review & Adjust – After the first 90 days, we’ll assess performance and optimize strategy for long-term success.

Thank you!

Thank you for taking the time to review this presentation. I hope it provides clarity on our approach, the services we offer, and how we can work together. Beyond excited about the opportunity to bring this vision to life and look forward to exploring the possibilities with you.