Potential Driver Packages
These driver packages are designed to build up the racing drivers on the team by enhancing their personal brands and providing them with unparalleled media support. Packages can range from minimal race coverage and brand-building strategies to having a fully dedicated media team at their disposal.
We aim to create opportunities for drivers to grow their presence, attract sponsorships, and connect with fans. Additionally, we offer custom options to ensure every driver’s unique goals are met.
Silver Driver Package
The package is our leanest offering, focused on providing core support via race day coverage and occasional content creation outside of race day. This is ideal for drivers looking for minimal but impactful brand-building content.
Deliverables & Allocation:
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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Edited highlight reels for social media (1-2 per event).
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Projected Budget: $2,500 - $4,000/month
Gold Driver Package
The provides more consistent and comprehensive support including expanded race day coverage and additional consistent content creation to strengthen the driver’s presence and build their brand more effectively.
Deliverables & Allocation:
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Projected Budget: $5,000 - $7,500/month
Champions Package: Full-Service
Our most comprehensive offering, providing drivers with a fully dedicated media team to craft a standout personal brand. This includes custom campaigns, extensive race day coverage, and an unparalleled focus on delivering high-impact content.
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Projected Budget: $10,000 - $15,000/month
Team Based Budget
This budget outlines what it could look like to get a core team online and started. This would provide the resources to get media rolling and build out the core brands.
Getting the Core Media Team Started
| Role | Description | Budget Range (Monthly) |
|---|---|---|
| Creative Director | Oversees all creative direction and strategy | $3,000 – $5,000 |
| Lead Video | Captures dynamic video content | $4,000 - $5,000 |
| Lead Photo | Produces high-quality stills | $2,000 – $3,500 |
| Lead Editor (x2) | Crafts polished videos and media assets | $4,000 - $5,000 |
| Support Drone | Provides aerial footage and perspectives | $1,000 – $1,500 |
| Aux Video | Additional coverage for comprehensive storytelling | $1,000 – $1,500 |
| TOTAL | $12,500-$20,000 |
This is a potential budget layout for a race team and priced as a day rate vs retained pricing.
Race Specific Team:
| Role | # of Staff | Race / Weekend Rate | Subtotal |
|---|---|---|---|
| Creative Director | 1x | $3,000 | $3,000 |
| 5x Video/Photo | 5x | $2,000-$2,500 | $10,000-$15,000 |
| TOTAL | $13,000-$18,000 |
5x Video Team Budget
| Role | # of Staff | Race / Weekend Rate | Subtotal |
|---|---|---|---|
| Creative Director | 1x | $3,000 | $3,000 |
| 3x Video/Photo | 3x | $2,000-$2,500 | $6,000-$7,500 |
| TOTAL | $9,000-$10,000 |
3x Video Team Budget