Circuit of the Americas Storytelling Team
These pages outline our strategic approach to elevate the Circuit of the Americas brand through premium, consistent content and elevated storytelling. We focus on capturing the adrenaline, innovation, and sense of community that make every COTA event unforgettable—creating content that resonates with lifelong motorsport fans, partners, and newcomers alike.
By showcasing the people, the power, and the place, we build a scalable system that expands global awareness, amplifies guest loyalty, and cements Circuit of the Americas as the flagship destination for world‑class motorsport and entertainment experiences.
The primary objective is to establish a recognizable and aspirational media presence, while creating repeatable content systems, scalable campaigns, and premium brand assets. This approach maximizes the value of every race weekend, concert, and activation—building equity in the Circuit of the Americas name with each piece of content.
Objectives
THE GOAL
Crafting compelling stories, shaping narrative and building community.
The Core Teams we provide:
Creative Direction & Strategy Team:
A team without a clear creative vision and strategy wastes valuable resources. We ensure every aspect of your media has purpose and impact, from crafting social media campaigns that go viral and build audiences to developing tailored YouTube strategies that maximize this unique platform's potential.
Social Media Growth Team:
We take charge of building your social presence by strategically planning, maintaining your brand voice, and building a strong, authentic community. Our approach includes optimizing organic growth through innovative initiatives and collaborations, as well as creating a 30-day content calendar.
Consistent, Local Photo & Video Team:
At the heart of our work is delivering a steady flow of high-quality content that tells your story with creativity and consistency. By leveraging the content buckets we develop, we focus on capturing innovative and engaging visuals designed to go viral, expand your audience, and amplify your brand’s exposure.
Dedicated Video Editing Team:
A dedicated editing team is our secret weapon for creating consistent, world-class content. Not only do we refine every piece of content to perfection, but we also work to maximize the value of existing footage to create additional storytelling content from previous footage.
In addition to our core services, we can integrate additional creative and marketing solutions based on evolving needs. These add-ons can help further enhance brand storytelling and marketing performance.
Other Resources Available:
Team / Services Available:
Graphic Design Support – Branding, digital assets, sales decks, and social media templates.
Paid Advertising – Targeted campaigns to drive engagement and conversions.
Website Content & Development – Optimizing brand storytelling on your digital platforms.
Email Marketing – Structured outreach for client and partner engagement.
Event Coverage – Capturing media at shows, race days and other events
Background in Automotive
Our team has had the privilege of working extensively in the automotive industry, telling impactful stories across every level—from manufacturers to dealerships to race teams. With experience that includes producing commercials for Ferrari and serving as an in-house media team for dealerships, as well as collaborating with racing teams and drivers, we bring a unique depth of expertise and passion to every project.
Previous Clients
CASE STUDY
Building the Brand of ScaleWings
Scale Wings partnered with us for several transformative campaigns that yielded remarkable results. Starting from zero online presence, we successfully established Scale Wings as a prominent brand in the aviation industry through consistent, high-quality content that regularly achieved millions of views. Our media efforts directly contributed to the sale of 20 aircraft, generating over $10 million in revenue.
100M+
Total campaign Impressions
70k
70k Followers, Organically
$10m+
In Aircraft Sold from Media Campaign
Automotive Commercial Work
We’ve had the privilege to create some stunning commercials that bring brands to life. Each project combines creativity and excitement to create lasting impact.
Structure creates Freedom
A lack of structure leads to confusion and inefficiency, while too much structure can stifle creativity. In this section, we’ll explore the tools and methods we use to strike the perfect balance—creating a framework that fosters both scalability and quality. Our approach ensures clarity, direction, and the flexibility needed for your team to thrive.
Technology We Use
The Power of Shotlist
Shotlist is a powerful platform that centralizes all aspects of a creative shoot, making collaboration seamless for everyone involved. From planning to execution, this tool ensures that every detail is organized and accessible, empowering the team to work efficiently and deliver exceptional results.
A Tool to Maximize The Content Created
Shotlist ensures the creative team has all the info they need onsite in an easy to access platform. The Shotlist App enables the team to operate at maximum efficiency, capturing more high-quality content than ever before. This level of organization transforms on-site efforts into a seamless and highly productive process.
CORE PILLARS
Content Buckets and Visual Inspiration
Content buckets are the foundation of a cohesive and engaging brand strategy, ensuring that all media aligns with the driver’s racing identity and objectives. By defining clear content categories, we create a structured yet flexible approach to storytelling—balancing high-impact race visuals, brand-building narratives, and viral engagement opportunities.
What is a Content Bucket?
Content buckets are a strategic way to organize and categorize content into specific themes or areas of focus. This approach allows us to plan and stack content, allowing for a consistent posting schedule and helping avoid last-minute scrambling to post.
Additionally, content buckets provide insight into content gaps—if a bucket is overflowing or empty, we can adjust the shooting plan accordingly.
EXAMPLE
10x Reels, 25x Photos, 3x Graphics
30-Day Social Calendar
We create a comprehensive 30-day social calendar to establish a consistent baseline for your media. This process allows us to align on vision, refine brand voice, and streamline approval loops. By leveraging advanced tools, we can preview the social feed, plan hashtags, and set up presets to ensure your posts are polished and impactful.
A well-structured content calendar eliminates the stress of last-minute posting and ensures all social media efforts stay organized. It provides a solid foundation, allowing us to focus on creativity and bigger-picture ideas instead of scrambling to fill gaps. With everything planned in advance, we can execute more effectively and explore innovative strategies.
Content Calendar = No Scrambling
How We Grow Brands
Phases of Brand Growth
Brands evolve in stages, with each milestone preparing for the next set of opportunities and challenges. This three-phase approach ensures a brand steadily grows from a stable foundation into a dynamic, fully scaled brand that resonates with the world.
Phase 1 - Brand Foundation / Stability (Months 0-3)
The goal of this phase is to create brand consistency, stability, and strength. The primary objective is to establish a foundational level for the brand that allows us to build exciting campaigns and future projects.
Focus: BAU (Business-As-Usual) Content, Foundational Brand Consistency
Timeline: First 3 Months
Phase 2 - Intentional Growth (Months 3-9)
Once the brand is at a strong foundational level, we begin building the teams, increasing campaigns and starting to find our rhythm. Here we will create different project, work to build audience and work toward the ideal brand.
Focus: Quarterly Campaigns, Audience Expansion
Timeline: Month 3-9+
Phase 3 - Full Scale Marketing (Month 12+)
We have the team, resources and structure to create the full scale marketing team and brand! This includes dedicated channel focus, (YouTube etc), major campaigns and international projects.
FOCUS: Monthly Campaigns
Timeline: Post 12-18mo
Thank you!
Thank you for taking the time to review this presentation. I hope it provides clarity on our approach, the services we offer, and how we can work together. Beyond excited about the opportunity to bring this vision to life and look forward to exploring the possibilities with you.