
CONTENT BUCKETS
The content buckets below outline the core themes. These buckets serve as the foundation for storytelling, ensuring all content aligns with the goals, focus, and audience engagement.
Stories and Connection
Storytelling videos that focuses on the people behind the projects—founders, team members, and customers. These videos build connection and trust by sharing personal narratives and the "why" behind the work.

The Adventure and Journey
Creative media that tells a story, captures and moment or takes you into the journey of aviation
Text Overlay Style
This is a style of creative media that does very well and can highlight a cool story or message.
Extreme / Stunt Media
Exciting and dynamic media like this goes insanely viral and if aligned well with your brand objectives, can bring unique audience.
Education + Analysis
This type of media can do really well to educate about an more in depth topic

Photo Portfolio / Inspo
The gallery below is a reference of examples and direction for photography.
























Thank you!
Thank you for taking the time to review these content buckets. I hope it provides clarity on our approach!