CONTENT BUCKETS

The content buckets below outline the core themes. These buckets serve as the foundation for storytelling, ensuring all content aligns with the goals, focus, and audience engagement.

Stories and Connection

Storytelling videos that focuses on the people behind the projects—founders, team members, and customers. These videos build connection and trust by sharing personal narratives and the "why" behind the work.

The Adventure and Journey

Creative media that tells a story, captures and moment or takes you into the journey of aviation

Text Overlay Style

This is a style of creative media that does very well and can highlight a cool story or message.

Extreme / Stunt Media

Exciting and dynamic media like this goes insanely viral and if aligned well with your brand objectives, can bring unique audience.

Education + Analysis

This type of media can do really well to educate about an more in depth topic

Photo Portfolio / Inspo

The gallery below is a reference of examples and direction for photography.

Thank you!

Thank you for taking the time to review these content buckets. I hope it provides clarity on our approach!