CONTENT BUCKETS
The content buckets below outline the core themes that define a driver’s personal brand. These buckets serve as the foundation for storytelling, ensuring all content aligns with the driver’s goals, personality, and audience engagement.
CONTENT BUCKET
Stories
These videos capture the essence of each driver’s journey—highlighting passion, precision, and dedication. By revealing the personal side of racing, fans connect more deeply with the narrative, forging lasting emotional bonds.
From Aston Martin to emerging labels, brand partnerships elevate a driver’s reach and credibility. Showcased here are examples of paid collaborations reinforces the potential for successful, well-aligned sponsorships.
Brand Collab
CONTENT BUCKET
POV / Mounted
Immersive, first-person footage puts viewers right in the driver’s seat. These energetic, viral-ready clips showcase thrilling perspectives that spark fan excitement and shareability.
CONTENT BUCKET
Track Day Media
As a cornerstone of any driver brand, documenting race weekends—from practice laps to checkered flags—provides the adrenaline-fueled highlights that keep audiences coming back for more.
CONTENT BUCKET
Organic / Personality
Unfiltered and direct-to-camera moments let fans see who you truly are. Whether sharing personal insights or humorous anecdotes, this style fosters genuine connection and cultivates loyal supporters.
COLLAB POTENTIAL
RACE TEAM:
Collab Opportunity
Go beyond the individual driver to feature the wider team dynamic. By spotlighting the entire operation and collaborating with team socials, this bucket brings fans closer to the collective story of racing excellence.
Charles Leclerc Inspo
The gallery below is a reference of examples and direction for photography.
Thank you!
Thank you for taking the time to review this presentation. I hope it provides clarity on our approach, the services we offer, and how we can work together. Beyond excited about the opportunity to bring this vision to life and look forward to exploring the possibilities with you.