CONTENT BUCKETS
The content buckets below represent the core storytelling themes. Each category is designed to showcase different facets from high-performance machines to customer lifestyle and behind-the-scenes craftsmanship.These buckets serve as the strategic foundation for content planning and audience engagement.
CONTENT BUCKET
Customers and Team Stories
Storytelling videos that focuses on the people behind the projects—founders, team members, and customers. These videos build connection and trust by sharing personal narratives and the "why" behind the work.
CONTENT BUCKET
Car Highlight
Cinematic visuals that showcase luxury vehicles at their best. These pieces focus on design, craftsmanship, and performance—highlighting the most iconic features through premium, editorial-style storytelling. Perfect for campaigns, new arrivals, or exclusive model drops.
CONTENT BUCKET
Candid Style
A behind-the-scenes look at the precision and care that defines your service department. From routine maintenance to specialized craftsmanship, this content builds trust and loyalty while showcasing the human and technical excellence behind every car serviced.
CONTENT BUCKET
Lifestyle
Aspirational content that captures the feeling of owning a luxury vehicle. These pieces blend narrative and visuals to position the brand within a lifestyle of sophistication, freedom, and performance—often pairing the vehicle with architecture, fashion, or scenic drives.
CONTENT BUCKET
Onsite at Dealership
Dynamic content shot within the dealership environment to highlight your space, staff, and in-person customer experience. These videos are ideal for community engagement, team features, walkthroughs, or new inventory reveals—building connection and trust.
CONTENT BUCKET
Event Recap and Showcase
Cinematic recaps from dealership events, vehicle launches, or curated drives. This bucket is built for storytelling—capturing the atmosphere, guests, and brand energy. Perfect for showing off culture, activating partners, and driving post-event engagement.
CONTENT BUCKET
Track Program and Mclaren Racing
Go beyond the garage and into performance. From full race weekends to track days and driver coaching, this category highlights the power, thrill, and team dynamic of motorsport.
Photo Portfolio / Inspo
The gallery below is a reference of examples and direction for photography.
Thank you!
Thank you for taking the time to review this presentation of content buckets!