Demo Shoot Presentation
Social Reels
Here are two engaging social reels produced during the demo shoot.
The first delivers a high-energy, fast-paced showcase, while the second takes a creative, horizontal approach to emphasize the facility’s unique atmosphere in a fun and captivating style.
Horizontal Cinematic
Here we focused on showcasing the impressive Brown Strauss facility in Houston/Baytown, TX, through this horizontal cinematic video. Captured with dynamic visuals and seamless storytelling, it highlights the scale, precision, and operations of their industry-leading location.
Photography
These images captured during the demo shoot aim to highlight the Brown Strauss facility with epic visuals.
Included in this Creative Team Presentation
Overview
Core Services / Team Offering
A few Creative Storylines and Ideas:
Structure creates Freedom
Social Media Calendar
Content Buckets
Phased Approach
The Power of Shotlist
Team Composition / Layout
Proposal / Engagement
Next Steps
Brown Strauss Steel Story Growth
This strategy outlines our approach to elevating the Brown Strauss brand by showcasing its industry leadership in structural steel distribution. Our goal is to highlight the company's expansive facilities, operational excellence, and commitment to quality through high-impact content. This includes video, photography, and social media assets designed to strengthen brand visibility, attract new customers, and position Brown Strauss as the go-to partner in the steel industry.
Our approach blends industrial strength with modern storytelling, using cinematic visuals, project showcases, and behind-the-scenes insights to create a compelling brand narrative. We’ll implement structured content buckets to ensure each piece aligns with Brown Strauss’s brand values. By maintaining a streamlined content pipeline, we’ll support consistent growth across all platforms, keeping the brand top of mind for industry partners and clients.
High Level Approach
The primary objective is to build a strong, recognizable brand presence for Brown Strauss, supported by a clear content structure and streamlined workflows. This strategy will not only elevate the company’s industry reputation but also provide internal teams with the tools and training needed to sustain long-term brand growth.
Objectives
THE GOAL
Combining Strength and Precision to Craft Stories that Inspire and Lead.
The Core Services for
Brown Strauss Steel
Creative Direction & Strategy:
A team without a clear creative vision and strategy wastes valuable resources. We ensure every aspect of your media has purpose and impact, from crafting social media campaigns that go viral and build audiences to developing tailored YouTube strategies that maximize this unique platform's potential.
Social Media Management:
We take charge of building your social presence by strategically planning, maintaining your brand voice, and building a strong, authentic community. Our approach includes optimizing organic growth through innovative initiatives and collaborations, as well as creating a 30-day content calendar.
Consistent Photo & Video Shoots:
At the heart of our work is delivering a steady flow of high-quality content that tells your story with creativity and consistency. By leveraging the content buckets we develop, we focus on capturing innovative and engaging visuals designed to go viral, expand your audience, and amplify your brand’s exposure.
Dedicated Video Editing Team:
A dedicated editing team is our secret weapon for creating consistent, world-class content. Not only do we refine every piece of content to perfection, but we also work to maximize the value of existing footage to create additional storytelling content from previous footage.
In addition to our core services, we can integrate additional creative and marketing solutions based on evolving needs. These add-ons can help further enhance brand storytelling and marketing performance.
Other Resources Available:
Team’s / Services Available:
Graphic Design – Branding, digital assets, sales decks, and social media templates.
Paid Advertising – Targeted campaigns to drive engagement and conversions.
Website Content & Development – Optimizing brand storytelling on your digital platforms.
Email Marketing – Structured outreach for client and partner engagement.
Event Coverage – Capturing media at trade shows, company events, and industry expos.
A few Creative Storylines and Ideas:
Our content approach for Brown Strauss focuses on engaging storytelling, industry education, and brand authority.Here are a few creative concepts designed to showcase operations, logistics, and partnerships in a compelling way:
Logistics Showcase –
Houston to Dallas Visualized
This concept captures the full journey of steel from Houston to Dallas. We’ll film the loading process, follow the shipment on the road, and capture its arrival in Dallas. An animated map overlay will connect the visuals, reinforcing Brown Strauss’s logistical efficiency and scale.
The Journey of Steel
This piece follows steel from raw material to final application, showcasing its arrival at the mill, processing, transportation, and use in major construction projects. Featuring key industry partners, this video highlights Brown Strauss’s role in the supply chain while educating audiences on the complexity of steel distribution.
History of Brown Strauss
– Established in 1905
With over a century of history, Brown Strauss has a legacy worth telling. This documentary-style piece will explore the company’s origins, key milestones, and evolution into an industry leader. Through archival materials and interviews, we’ll craft a compelling narrative that reinforces brand credibility and company culture.
Client Showcase Series
A monthly campaign featuring Brown Strauss clients and their projects. Through real-world applications and customer testimonials, this series strengthens credibility, highlights successful partnerships, and fosters deeper industry relationships.
Structure creates Freedom
A lack of structure leads to confusion and inefficiency, while too much structure can stifle creativity. In this section, we’ll explore the tools and methods we use to strike the perfect balance—creating a framework that fosters both scalability and quality. Our approach ensures clarity, direction, and the flexibility needed for your team to thrive.
30-Day Social Calendar
We create a comprehensive 30-day social calendar to establish a consistent baseline for your media. This process allows us to align on vision, refine brand voice, and streamline approval loops. By leveraging advanced tools, we can preview the social feed, plan hashtags, and set up presets to ensure your posts are polished and impactful.
A well-structured content calendar eliminates the stress of last-minute posting and ensures all social media efforts stay organized. It provides a solid foundation, allowing us to focus on creativity and bigger-picture ideas instead of scrambling to fill gaps. With everything planned in advance, we can execute more effectively and explore innovative strategies.
Content Calendar = No Scrambling
CORE PILLARS
Content Buckets and Visual Inspiration
Content buckets are the foundation of a cohesive and engaging brand strategy, ensuring that all media aligns with Brown Strauss's industry leadership, operational excellence, and commitment to quality. By defining clear content categories, we create a structured yet flexible approach to storytelling—balancing impressive facility showcases, behind-the-scenes operations, and industry insights. These visual inspirations serve as a creative blueprint, ensuring a consistent, professional, and authoritative brand presence across all platforms.
How We Grow Brands
Phases of Brand Growth
Brands evolve in stages, with each milestone preparing for the next set of opportunities and challenges. This three-phase approach ensures a brand steadily grows from a stable foundation into a dynamic, fully scaled brand that resonates with the world.
Phase 1 - Brand Foundation / Stability (Months 0-3)
The goal of this phase is to create brand consistency, stability, and strength. The primary objective is to establish a foundational level for the brand that allows us to build exciting campaigns and future projects.
Focus: BAU (Business-As-Usual) Content, Foundational Brand Consistency
Timeline: First 3 Months
Phase 2 - Intentional Growth (Months 3-9)
Once the brand is at a strong foundational level, we begin building the teams, increasing campaigns and starting to find our rhythm. Here we will create different project, work to build audience and work toward the ideal brand.
Focus: Quarterly Campaigns, Audience Expansion
Timeline: Month 3-9+
Phase 3 - Full Scale Marketing (Month 12+)
We have the team, resources and structure to create the full scale marketing team and brand! This includes dedicated channel focus, (YouTube etc), major campaigns and international projects.
FOCUS: Monthly Campaigns
Timeline: Post 12-18mo
Technology We Use
The Power of Shotlist
Shotlist is a powerful platform that centralizes all aspects of a creative shoot, making collaboration seamless for everyone involved. From planning to execution, this tool ensures that every detail is organized and accessible, empowering the team to work efficiently and deliver exceptional results.
A Tool to Maximize The Content Created
Shotlist ensures the creative team has all the info they need onsite in an easy to access platform. The Shotlist App enables the team to operate at maximum efficiency, capturing more high-quality content than ever before. This level of organization transforms on-site efforts into a seamless and highly productive process.
Team Composition
The creative strategy team drives the overall direction, ensuring Brown Strauss's brand storytelling is impactful and cohesive. This includes developing detailed creative briefs, overseeing content production, and aligning all media with the brand’s style and messaging across platforms.
Creative Strategy / Social Media Team
The production team handles video and photography, capturing powerful facility visuals, behind-the-scenes operations, and engaging industry content. This approach ensures Brown Strauss’s projects and capabilities are showcased with clarity and professionalism.
Local and Global Video/Photo Team
The editing team manages the post-production process, refining visual storytelling through high-quality editing, dynamic pacing, and polished aesthetics. Their focus ensures each piece of content highlights Brown Strauss's industry leadership and operational excellence.
Video Editing Team
Partnership / Engagement
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#1. Industry Leadership Through Storytelling
We seek to position Brown Strauss as a brand authority in the steel industry by producing a consistent stream of high-quality content that showcases operations, logistics, and key partnerships. Through strategic storytelling, we reinforce credibility and expand brand influence.
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#2. Expanding Industry Reach & Client Partnerships
By developing content that highlights key partners and clients, we build valuable industry relationships. Our media approach aligns with sales and marketing strategies, making Brown Strauss a trusted resource for steel solutions while increasing brand visibility.
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#3. Sales-Driven Media & Business Growth
We create high-impact sales assets such as client case studies, explainer videos, and educational content. These materials help the sales team engage prospects, simplify decision-making, and drive conversions, turning content into a powerful business tool.
Thank you!
Thank you for taking the time to review this presentation. I hope it provides clarity on our approach, the services we offer, and how we can work together. Beyond excited about the opportunity to bring this vision to life and look forward to exploring the possibilities with you.