Beverly Hills Publishing Strategy Presentation
This presentation lays out our plan to position Beverly Hills Publishing (BHP) as the unrivaled voice in crafting thought-leader legacies. Through best-in-class storytelling, intentional media placement, and a brand experience that practices what we preach, we’ll turn every piece of content into living proof of the authors’ and our results.
Our primary objective is to spotlight visionary authors, transformational ideas, and measurable impact. We’ll weave a cohesive media ecosystem that amplifies credibility, attracts an audience eager to learn from the process, and sets the gold standard for expertise-driven publishing.
Objectives
THE GOAL
Craft compelling stories, shaping narrative and build credibility.
The Core Teams we provide:
Creative Direction & Strategy:
A team without a clear creative vision and strategy wastes valuable resources. We ensure every aspect of your media has purpose and impact, from crafting social media campaigns that go viral and build audiences to developing tailored YouTube strategies that maximize this unique platform's potential.
Social Media Management:
We take charge of building your social presence by strategically planning, maintaining your brand voice, and building a strong, authentic community. Our approach includes optimizing organic growth through innovative initiatives and collaborations, as well as creating a 30-day content calendar.
Consistent Photo & Video Shoots:
At the heart of our work is delivering a steady flow of high-quality content that tells your story with creativity and consistency. By leveraging the content buckets we develop, we focus on capturing innovative and engaging visuals designed to go viral, expand your audience, and amplify your brand’s exposure.
Dedicated Video Editing Team:
A dedicated editing team is our secret weapon for creating consistent, world-class content. Not only do we refine every piece of content to perfection, but we also work to maximize the value of existing footage to create additional storytelling content from previous footage.
In addition to our core services, we can integrate additional creative and marketing solutions based on evolving needs. These add-ons can help further enhance brand storytelling and marketing performance.
Other Resources Available:
Teams and Services Available:
Website Design +Support – Optimizing storytelling on your website.
Email Marketing – Structured outreach for client and partner engagement.
Event Coverage – Capturing media at shows, race days and other events
Graphic Design – Our design services includes branding, digital assets, sales decks, and social media templates.
Paid Advertising – Targeted campaigns to drive engagement and conversions.
Strategy Presentation
This section highlights the ways we build brands. There is a process and method to create a strong presence and reputation that creates a platform for exposure and opportunity.
Social Media
Brand Strategy + Goals
Brand Objective: To position Beverly Hills Publishing as the premier destination that turns subject-matter expertise into unrivaled authority and lasting cultural influence.
From a bio that signals elite access to a content mix of Author Spotlights, Behind-the-Book moments and Authority Insights, every post will work to showcase the 7-Star standard, draw an audience eager to learn, and funnel top-tier thought leaders into the BHP ecosystem.
Content Buckets
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Narrative Series
Long and Short Form Content
Cinematic mini-docs that covers an author’s journey, how they got here and provide context to their book and work with BHP
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Education / Analysis
Animated Videos, Designs
Analysis and educational content that provide an insider masterclass for aspiring thought leaders while building credibility.
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Interview Stories
Long and Short Form Content
Intimate, studio-shot conversations with the visionary minds of our customers, unpacking the ideas and lessons that drive cultural influence.
Content Deep Dive
DOCU AND INTERVIEW VIDEOS
Long-form and micro-cutdowns that capture an author’s journey in real time—studio-grade interviews, day-in-the-life vignettes, and launch-day docu-shorts. These pieces humanize expertise, invite binge-watching, and convert viewers into believers.
PHOTOS
Editorial-style portraits and behind-the-scenes stills that showcase the people, process, and premium materials behind every book. These images anchor the feed with consistency, evoke aspiration.
DESIGNS
High-impact graphics carousels that distill complex ideas into scroll-stopping visuals. Each asset extends the 7-Star method and reinforces BHP’s reputation for polished, authoritative storytelling.
Visual Media Inspiration
These are the visualization of the core content buckets articulated above with specific reference media.
Mr Porter Style
Interviews
A unique showcase of a brand “mr Porter” and how they do an incredible job of telling peoples stories in a raw and authentic way.
Cinematic Stories
Epic, film-quality vignettes that drape each author’s journey in visual prestige. We weave them into a narrative arc of Idea → Craft → Impact. The result is a binge-worthy mini-doc series that proves BHP doesn’t just print books but brings incredible stories to life.
Interview Stories
Studio-shot, podcast-style conversations that strip away the cover jacket and dive into the mind behind the manuscript. Each episode pairs tight, multi-camera framing with candid questions about failures, breakthroughs, and the philosophies that shaped the author’s expertise. Viewers leave feeling like trusted confidants and future authors see the caliber of thought leaders who choose BHP.
Education + Analysis
Fast-paced, insight-dense explainers that decode the mechanics of authority building. Using motion graphics, annotated clips, and on-screen takeaways, we deconstruct case studies from “How one book raised $150 M” to “The psychology of a 7-Star launch funnel.”
Swipe-through storyboards that blend bold typography, layered imagery, and sequential framing to turn dense ideas into digestible, share-worthy nuggets. Each carousel functions like a mini-chapter:
Graphic Carousels
Word Heavy Carousel
An emphasis on words and illustrations to articulate a story.
Retro / Vintage Style
A more retro take on a carousel highlighting people and stories.
Article / Feature Highlight
An example of highlighting an article or a person.
Photography
Editorial-style portraits and behind-the-scenes stills that showcase the people, process, and premium materials behind every book.
How we Build Brand
This section highlights the ways we build brands. There is a process and method to create a strong presence and reputation that creates a platform for exposure and opportunity.
How We Grow Brands
Phases of Brand Growth
Brands evolve in stages, with each milestone preparing for the next set of opportunities and challenges. This three-phase approach ensures a brand steadily grows from a stable foundation into a dynamic, fully scaled brand that resonates with the world.
Phase 1 - Brand Foundation / Stability (Months 0-3)
The goal of this phase is to create brand consistency, stability, and strength. The primary objective is to establish a foundational level for the brand that allows us to build exciting campaigns and future projects.
Focus: BAU (Business-As-Usual) Content, Foundational Brand Consistency
Timeline: First 3 Months
Phase 2 - Intentional Growth (Months 3-9)
Once the brand is at a strong foundational level, we begin building the teams, increasing campaigns and starting to find our rhythm. Here we will create different project, work to build audience and work toward the ideal brand.
Focus: Quarterly Campaigns, Audience Expansion
Timeline: Month 3-9+
Phase 3 - Full Scale Marketing (Month 12+)
We have the team, resources and structure to create the full scale marketing team and brand! This includes dedicated channel focus, (YouTube etc), major campaigns and international projects.
FOCUS: Monthly Campaigns
Timeline: Post 12-18mo
Structure creates Freedom
A lack of structure leads to confusion and inefficiency, while too much structure can stifle creativity. In this section, we’ll explore the tools and methods we use to strike the perfect balance—creating a framework that fosters both scalability and quality. Our approach ensures clarity, direction, and the flexibility needed for your team to thrive.
Technology We Use
The Power of Shotlist
Shotlist is a powerful platform that centralizes all aspects of a creative shoot, making collaboration seamless for everyone involved. From planning to execution, this tool ensures that every detail is organized and accessible, empowering the team to work efficiently and deliver exceptional results.
A Tool to Maximize The Content Created
Shotlist ensures the creative team has all the info they need onsite in an easy to access platform. The Shotlist App enables the team to operate at maximum efficiency, capturing more high-quality content than ever before. This level of organization transforms on-site efforts into a seamless and highly productive process.
What is a Content Bucket?
Content buckets are a strategic way to organize and categorize content into specific themes or areas of focus. This approach allows us to plan and stack content, allowing for a consistent posting schedule and helping avoid last-minute scrambling to post.
Additionally, content buckets provide insight into content gaps—if a bucket is overflowing or empty, we can adjust the shooting plan accordingly.
EXAMPLE
10x Reels, 25x Photos, 3x Graphics
CORE PILLARS
Content Buckets and Visual Inspiration
Our strategy begins by establishing clear content categories that align with the identity and brand vision. These content buckets provide a flexible yet focused framework for storytelling—balancing visual elegance, aspirational lifestyle, and expert-driven aviation narratives.
This approach ensures each shoot delivers multiple forms of content, from high-end marketing assets to engaging digital touchpoints.
30-Day Social Calendar
We create a comprehensive 30-day social calendar to establish a consistent baseline for your media. This process allows us to align on vision, refine brand voice, and streamline approval loops. By leveraging advanced tools, we can preview the social feed, plan hashtags, and set up presets to ensure your posts are polished and impactful.
A well-structured content calendar eliminates the stress of last-minute posting and ensures all social media efforts stay organized. It provides a solid foundation, allowing us to focus on creativity and bigger-picture ideas instead of scrambling to fill gaps. With everything planned in advance, we can execute more effectively and explore innovative strategies.
Content Calendar = No Scrambling
Next Steps
1. Align on Package Selection – Choose the creative package that best fits current priorities.
2. Begin with 3-month engagement - Starting with 3 months allows for us to really get a good feel of everything before committing long term.
3. Kickoff & Implementation – Begin content creation, leveraging a structured timeline for execution.
4. Review & Adjust – After the first 90 days, we’ll assess performance and optimize strategy for long-term success.
Partnership / Engagement
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#1. Core Media / Brand Building
Our objective is to strengthen your brand by partnering with you to grow both audience and impact through a powerful blend of creative teams and high-quality media. By aligning strategy with compelling storytelling, we help you stand out, resonate with your audience, and achieve lasting visibility.
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#2 Partnership / Referral Program
We see BHP as a key organization and partner in telling compelling founder and thought leaders stories. As partners, we would look to either co brand, refer or partner on projects creating shared value, increasing media spend or reducing cost through media credits.
Thank you!
Thank you for taking the time to review this presentation. I hope it provides clarity on our approach, the services we offer, and how we can work together. Beyond excited about the opportunity to bring this vision to life and look forward to exploring the possibilities with you.