Welcome Sam and Team!
We’re beyond excited to share with you everything we’ve been working on. I’ve created a brief intro video to this presentation and have attached everything below.
Sincerely,
Spencer Davis
Media Showcase
Below are the photos and videos created over the past 30 days.
FOCUS: People and Progress
These images focus on the hands, workers and people in the AP Story.
FOCUS: Story of Architecture and Design
These images focus on the unique and incredible architecture and design and workmanship of AP
Observing the moments and actions others may miss can lead to unrealized beauty.
VIDEO: Beauty in Stillness
This video is one of our favorites. Focusing on the beauty and stillness the shots and editing style seek to amplify the work AP does, not overshadow it.
CINEMATIC Showcase
Here we sought to showcase a finished product of Hall Arts and Viper House in a beautiful way that highlights many of the incredible features.
This video we were inspired by an artist Musti and the style of boxing a vertical video and the story we can create through that.
Titled REFERENCE is the inspiration of this style.
VIDEO STYLE: Musti Story
Carousel Post
This is a series of videos that we will post as a CAROUSEL on Instagram that each tell a short story in their own unique way.
30-Day+ Social Calendar
This social calendar showcases the photos and videos laid out in an intentional and aesthetic manner that works to effectively articulate and convey the core principles of AP Construction
As you see through the visuals, cohesiveness, aesthetic and grid is very important. We have worked to mix content buckets of people, design, video, story and much more to bring the social media to life.
Hyper Intentionality to Aesthetic
Structure to create Freedom
A lack of structure leads to confusion and inefficiency, while too much structure can stifle creativity. In this section, we show the tools and methods we use to strike the perfect balance—creating a framework that fosters both scalability and quality. Our approach ensures clarity, direction, and the flexibility needed for creative excellence
OPERATIONS
Core Operations and Team Creative Hub
This page is the central operating hub for all things creative arts with AP Construction. As you see, there are many key pages we are creating and building out that inform our team on the style, direction, method and approach of how we tell AP’s story.
This onboarding is still in progress so many of these pages are being filled out as we film and edit but the goal is to have this completed by the end of the 30 days.
Structure to Finalize
#1 - Key People
This is a gallery/table with all the key people in AP and on our media team. This will be the central place to know who and what is responsible for what and have their contact information. This will be crucial for our operations team to coordinate the filming of projects.
#2 - Key Locations
In addition to people, we need to know all the information around the projects both completed and in progress. We are working to build out an in depth logbook and detailed list of information on each project, last time visited, how to access, etc.
Communication Cadence
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ONE Group chat for Coordinating Logistics
Coordinating projects and video shoots can be challenging but we seek to make this simple by having ONE Group chat where our project manager can then coordinate with our team.
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Bi Weekly Check Ins
Our goal is to set a reoccurring meeting every other week to align focus, objectives, recap what has been completed and ensure we are on track.
The date and time may be flexible but we want to establish a consistent cadence nonetheless.
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Alternating Week Emails Updates
The weeks we are not meeting via zoom or in person, we will be sharing an email recap and upcoming focus sharing what was completed and where we are focusing in the coming week.
Vision / Next Steps
Capture Stories:
One of the next things I would really like to plan is the opportunity to sit down and interview some key people and stories to create this content bucket and really dive deep into narrative meaning.
Begin Posting Schedule:
Once this style and creative media is approved, I want to begin approving captions and start the posting calendar to begin crafting the narrative on social media.
Finalize Logistics:
Lastly, I want to finalize all things logistics and operational to ensure smooth processes and creating an easy level of visibility to everything going on.
Thank you!
Thank you for taking the time to review this presentation. We are very excited about the look forward to hearing your feedback